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SMC SalesCamp Spring 2010 Handout

SMC SalesCamp Spring 2010 Handout

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Published by Dennis O'Neil
This handout augments the March 9, 2010 SMC SalesCamp presentation.
This handout augments the March 9, 2010 SMC SalesCamp presentation.

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Published by: Dennis O'Neil on Mar 18, 2010
Copyright:Attribution Non-commercial


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© 2009-2010 Dennis O’Neil
Describe the walk to the coffee shopPhotograph the employeesTalk about the best specials and when they openDescribe the local grocery Detail your favorite things about the grocery - itsproduce, a special brand of ice cream, etc.Other local markets? Seafood, bakery, etc.Check-in & leave tips using FoursquareUse a Flip Video camera to film local restaurantsInterview local business ownersWrite reviews of your favorite places to eat and drinkVisit the local hot spots for nightlifeWalk to the harbor and describe the tripVisit and photograph the local festivalsVideo the street performersAttend the local sporting events and tweet about them
Effective Communication on the Social Web
SMC SalesCamp - 3/9/2010Sharing Examples
 What about the lifestyle here appeals to our prospective buyer?
© 2009-2010 Dennis O’Neil
Google Alerts: Daily emails covering anunlimited number of search phrasesTrackur.com: Daily emails covering one phrase. Additional phrases with paid membership.TweetBeep.com: Emails alerts for Twitter.comcontent. Up to 10 phrases free. Additionalavailable with paid subscription.NutshellMail.com: Digest of your social circleactivity. “Listening” limited to your connections.
Effective Communication on the Social Web
SMC SalesCamp - 3/9/2010Listening Tools
Passive Listening:
TweetDeck.com: Free installed software for yourdesktop. Also available for iPhone.TweetGrid: Up to 9 active Twitter search phraseson screen. Accessed through browser.Monitter.com: Up to 3 active Twitter searchphrases on screen. Accessed through browser.
 Active Listening in Twitter:
© 2009-2010 Dennis O’Neil
1. Tax credit news article2. Local real estate values article3. News of a local restaurant opening4. News article about mortgage rates5. News article about kitchen design trends6. Share an article on the tax benefits of home ownership7. Share an article about a nearby vacation destination8. Share an article on green building9. Share an article on energy efficiency 10. Share details of the local Home & Garden show
11. Link to the town/city entry in Wikipedia12. Link to local public transportation map13. Share a link to a Google map referencing localpoints of interest
Local Interest:
14. Share a link to information about the local schoolfundraiser15. Report on the local high school football game16. Share photos of a local fair17. Link to school performance report18. Link to news article featuring a local school studentor athlete19. Share news about a traffic detour
Help your prospects/owners:
20. Share when you see a local “help wanted” sign21. Share a link to a local storage space rental place22. Link to local coffee house coupon23. Share a link to a business owned by a community resident24. Direct people to a contingent buyer’s current houselisting to help it sell25. Remind your followers when it’s time to plant bulbs26. Remind your followers about little league sign-updeadlines27. Share tips to help contingent buyers/prospects selltheir current home
28. Share a photo of the trees as the leaves changecolors29. Share photos of the best snow sledding hill in thecommunity 30. Share a photo of a sunset in the community 31. Share photos from a community cookout32. Tweet about the neighborhood kids’ lemonade stand33. Tweet about the local babysitting/pet-sitting service34. Tweet about your resident’s car for sale35. Invite followers to a community cookout
Community News:
36. Share a photo of the new community entrancemonument37. Share a photo of the freshly planted flowers in thecommon area38. Share photos of the new community center underconstruction39. Announce that the community pool has opened40. Announce HOA Meeting
41. Congratulate new home buyers42. Congratulate new home owners (Tag them in thetweet if they’re Twitter users)43. Thank a local Realtor for visiting a community (Tagthem in the Tweet if they’re Twitter users)
44. A new community grand opening45. A new model grand opening46. A new floor plan being offered47. A new option incentive48. A new lot release49. A new interest rate special50. A special price on an inventory home
Tweet This.99 Ways for aHome Builder to use Twitter.
50 Things to Tweet

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