dennisoneil.com410.343.9090

• Describe the walk to the coffee shop• Photograph the employees• Talk about the best specials and when they open• Describe the local grocery • Detail your favorite things about the grocery - itsproduce, a special brand of ice cream, etc.• Other local markets? Seafood, bakery, etc.• Check-in & leave tips using Foursquare• Use a Flip Video camera to film local restaurants• Interview local business owners• Write reviews of your favorite places to eat and drink• Visit the local hot spots for nightlife• Walk to the harbor and describe the trip• Visit and photograph the local festivals• Video the street performers• Attend the local sporting events and tweet about them

Effective Communication on the Social Web

SMC SalesCamp - 3/9/2010Sharing Examples

What about the lifestyle here appeals to our prospective buyer?

dennisoneil.com410.343.9090

Google Alerts: Daily emails covering anunlimited number of search phrasesTrackur.com: Daily emails covering one phrase. Additional phrases with paid membership.TweetBeep.com: Emails alerts for Twitter.comcontent. Up to 10 phrases free. Additionalavailable with paid subscription.NutshellMail.com: Digest of your social circleactivity. “Listening” limited to your connections.

Effective Communication on the Social Web

SMC SalesCamp - 3/9/2010Listening Tools

Passive Listening:

TweetDeck.com: Free installed software for yourdesktop. Also available for iPhone.TweetGrid: Up to 9 active Twitter search phraseson screen. Accessed through browser.Monitter.com: Up to 3 active Twitter searchphrases on screen. Accessed through browser.

Active Listening in Twitter:

dennisoneil.com410.343.9090

News:

1. Tax credit news article2. Local real estate values article3. News of a local restaurant opening4. News article about mortgage rates5. News article about kitchen design trends6. Share an article on the tax benefits of home ownership7. Share an article about a nearby vacation destination8. Share an article on green building9. Share an article on energy efficiency 10. Share details of the local Home & Garden show

Information:

11. Link to the town/city entry in Wikipedia12. Link to local public transportation map13. Share a link to a Google map referencing localpoints of interest

Local Interest:

14. Share a link to information about the local schoolfundraiser15. Report on the local high school football game16. Share photos of a local fair17. Link to school performance report18. Link to news article featuring a local school studentor athlete19. Share news about a traffic detour

Help your prospects/owners:

20. Share when you see a local “help wanted” sign21. Share a link to a local storage space rental place22. Link to local coffee house coupon23. Share a link to a business owned by a community resident24. Direct people to a contingent buyer’s current houselisting to help it sell25. Remind your followers when it’s time to plant bulbs26. Remind your followers about little league sign-updeadlines27. Share tips to help contingent buyers/prospects selltheir current home

Fun:

28. Share a photo of the trees as the leaves changecolors29. Share photos of the best snow sledding hill in thecommunity 30. Share a photo of a sunset in the community 31. Share photos from a community cookout32. Tweet about the neighborhood kids’ lemonade stand33. Tweet about the local babysitting/pet-sitting service34. Tweet about your resident’s car for sale35. Invite followers to a community cookout

Community News:

36. Share a photo of the new community entrancemonument37. Share a photo of the freshly planted flowers in thecommon area38. Share photos of the new community center underconstruction39. Announce that the community pool has opened40. Announce HOA Meeting

Gratitude:

41. Congratulate new home buyers42. Congratulate new home owners (Tag them in thetweet if they’re Twitter users)43. Thank a local Realtor for visiting a community (Tagthem in the Tweet if they’re Twitter users)

Promotion:

44. A new community grand opening45. A new model grand opening46. A new floor plan being offered47. A new option incentive48. A new lot release49. A new interest rate special50. A special price on an inventory home

Tweet This.99 Ways for aHome Builder to use Twitter.

50 Things to Tweet