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A grant application by Big Picture Rochester for Culture Builds Community 2006

A grant application by Big Picture Rochester for Culture Builds Community 2006

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Published by John Lam
This grant application by Big Picture Rochester, nee Rochester Outdoor Museum of Art, sponsored by Rochester Downtown Development Corporation, to the Arts & Cultural Council for Greater Rochester for Culture Builds Community won an award of $15594 to install a 40 x 60 feet photomosaic wallscape at the State University of New York Brockport MetroCenter in downtown Rochester.

See the results at http://BigPictureRochester.com
This grant application by Big Picture Rochester, nee Rochester Outdoor Museum of Art, sponsored by Rochester Downtown Development Corporation, to the Arts & Cultural Council for Greater Rochester for Culture Builds Community won an award of $15594 to install a 40 x 60 feet photomosaic wallscape at the State University of New York Brockport MetroCenter in downtown Rochester.

See the results at http://BigPictureRochester.com

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Published by: John Lam on May 03, 2008
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06/16/2009

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Culture Builds Communities
a grant application proposal
byRochester Downtown Development Corporation with Rochester Outdoor Museum of Art
Section 3: Project Description
1.Please summarize your project in 1 to 3 sentences.
We propose to place on the blanknorth wall of
SUNY
BrockportMetroCenter, adjacent to theparking lot, a photographic mo-saic composed of approximately10,000 individual photographssubmitted online by Rochesteri-ans.
2.If your project is site-specific, pleaseanswer:a.What is the exact site?
North wall above the parking lotand street, as illustrated above,at
SUNY
College at BrockportMetroCenter, 55 Saint Paul St,Rochester NY 14604
b.Who owns or controls the land? Have you obtained
written
permission for the project from the propertyowner? (
You are required to submit a letter from the property owner indicating cooperation with the proposed project.)
SUNY
College at Brockport bought the property in 2001. Lou Spiro, Vice President for Finance andAdministration, wrote a letter of permission and support, here appended.
c.Have you researched the permits that may be necessary to use the site?
Staff from Rochester Downtown Development Corporation and Rochester Outdoor Museum of Arthave met Art Ientilucci and the City zoning office to discuss possible issues. The project requires nozoning variance, and complies with city code restricting banners, signs, and advertising. John Stein-metz, of the office, drafted a letter of support, here appended.The wall faces no adjacent property owned by another party, and City architect Tim Raymond expectsno problems concerning fire code. The material has long been used on building walls for outdoor ad-vertising. Installing mount points or anchors or scaffolding may require a construction permit.
3.Describe the artwork that will be created.
The blank north wall, approximately 100
!
wide by 60
!
tall, offers enough space for an immense walls-cape, a photomosaic approximately 72
!
x 48
!
composed of approximately 10,000 subsidiary imagetiles. Printed onto 16
!
wide strips and assembled either onsite or by the printer, the mosaic can eitherhang by eyelets and anchors installed onto the building wall, or with adhesives directly to the wall.
4.Has your group thoroughly investigated the durability, weather resistance and/or graffiti resistance of the materi-als for your proposed project?
The manufacturer rates the vinyl medium for durability, clarity, and colorfastness, even exposed to fullsunlight, for 3 years. By then a new picture will replace the existing mosaic. The outdoor billboard in-dustry has long used this and similar material with good success against the elements. The loweredge of the mosaic hangs at least 9
!
above the surrounding ground, deterring casual vandalism.
Rochester Downtown Development Corporation / Rochester Outdoor Museum of Art
"
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5.How did you identify the project theme and the artist(s)?
The artist, Rochester Outdoor Museum of Art, Kenichiro Sato, et. al., approached us with the conceptand selection of the site.
6.What are the neighborhood organization's (President/Executive Director and Project Coordinator) responsibili-ties?
Representing many member organizations and interests, the Rochester Downtown DevelopmentCorporation provides fiscal oversight, liaison assistance, and project reporting during the term of thisgrant.
7.What are the artist(s)
!
responsibilities?
The Rochester Outdoor Museum of Art, to be incorporated, Kenichiro Sato, et. al. organizes and im-plements the workplan, selecting contractors as necessary to print and install the mosaic.
8.Describe how your neighborhood residents will learn about the project, and how they will be able to participate.
Through personal contact via the half dozen very active to dozen active founders, the Outdoor Mu-seum website, a front-page Democrat & Chronicle article, and an upcoming, likely cover-page, Roch-ester Insider “big story”, many downtown and city residents already know the buzz surrounding theOutdoor Museum. The project also requires marketing and advertising to inform residents they cansubmit images for selection in the mosaic.Kenichiro and most founders live downtown, a close walk therefrom, and within the City; they walk,skate, and ride bicycles to every meeting, nearly all downtown. This mosaic project will solicit photo-graphs for element tiles and the overall image from downtown, City, County, and regional residentsincluding children, select a jury mostly of residents to cull the submissions, and to select the overallimage. The Outdoor Museum plans to engage additional interested residents into the project team,some of whom have already volunteered their expertise. The project is thoroughly grassroots andentrepreneurial.
9.Why is the proposed project appropriate to your neighborhood?
As claimed by many in the arts community, downtown needs art! Visited more than any other neigh-borhood, the downtown neighborhood serves not only itself, but also the entire city, county, and met-ropolitan region. Visitors remember and take their impressions of a city from its downtown.Featured in aRochester Business Journal article, the Urban Land Institute recommends “the areafrom the Genesee River to the Eastman School of Music should be considered the heart of the arts inthe region… and should publicly celebrate the city
!
s rich history in the visual and musical arts,” adding“Listen carefully to young people… These people have a choice where to live. They have chosendowntown, and that is very important.”
10.How will you make your community aware of the finished artwork?
We expect the scale of the overall project will draw significant national and international press andlocal television coverage for this first large installation. In addition to media coverage, the projectplans to host a debut reception onsite.
11.How will the artwork be maintained? Who is responsible?
Shedding water, snow, and resistant even to ice, the mosaic requires no regular maintenance. Theentire wall and area are well lit, and a security camera and guard monitor the parking lot. Owner ofthe building,
SUNY
Brockport has the greatest vested interest in keeping the mosaic well maintained.It
!
s newly inaugurated president plans to keep an office in the MetroCenter.In outdoor advertising, the installer typically guarantees its work and indemnifies other parties.
12.Who will manage the implementation and administration of the project?
The Rochester Outdoor Museum of Art takes responsibility for creating and implementing the mosaic.We plan to solicit from our community a winning proposal for the installation and construction.
Rochester Downtown Development Corporation / Rochester Outdoor Museum of Art
"
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