5.How did you identify the project theme and the artist(s)?
The artist, Rochester Outdoor Museum of Art, Kenichiro Sato, et. al., approached us with the conceptand selection of the site.
6.What are the neighborhood organization's (President/Executive Director and Project Coordinator) responsibili-ties?
Representing many member organizations and interests, the Rochester Downtown DevelopmentCorporation provides ﬁscal oversight, liaison assistance, and project reporting during the term of thisgrant.
7.What are the artist(s)
The Rochester Outdoor Museum of Art, to be incorporated, Kenichiro Sato, et. al. organizes and im-plements the workplan, selecting contractors as necessary to print and install the mosaic.
8.Describe how your neighborhood residents will learn about the project, and how they will be able to participate.
Through personal contact via the half dozen very active to dozen active founders, the Outdoor Mu-seum website, a front-page Democrat & Chronicle article, and an upcoming, likely cover-page, Roch-ester Insider “big story”, many downtown and city residents already know the buzz surrounding theOutdoor Museum. The project also requires marketing and advertising to inform residents they cansubmit images for selection in the mosaic.Kenichiro and most founders live downtown, a close walk therefrom, and within the City; they walk,skate, and ride bicycles to every meeting, nearly all downtown. This mosaic project will solicit photo-graphs for element tiles and the overall image from downtown, City, County, and regional residentsincluding children, select a jury mostly of residents to cull the submissions, and to select the overallimage. The Outdoor Museum plans to engage additional interested residents into the project team,some of whom have already volunteered their expertise. The project is thoroughly grassroots andentrepreneurial.
9.Why is the proposed project appropriate to your neighborhood?
As claimed by many in the arts community, downtown needs art! Visited more than any other neigh-borhood, the downtown neighborhood serves not only itself, but also the entire city, county, and met-ropolitan region. Visitors remember and take their impressions of a city from its downtown.Featured in aRochester Business Journal article, the Urban Land Institute recommends “the areafrom the Genesee River to the Eastman School of Music should be considered the heart of the arts inthe region… and should publicly celebrate the city
s rich history in the visual and musical arts,” adding“Listen carefully to young people… These people have a choice where to live. They have chosendowntown, and that is very important.”
10.How will you make your community aware of the ﬁnished artwork?
We expect the scale of the overall project will draw signiﬁcant national and international press andlocal television coverage for this ﬁrst large installation. In addition to media coverage, the projectplans to host a debut reception onsite.
11.How will the artwork be maintained? Who is responsible?
Shedding water, snow, and resistant even to ice, the mosaic requires no regular maintenance. Theentire wall and area are well lit, and a security camera and guard monitor the parking lot. Owner ofthe building,
Brockport has the greatest vested interest in keeping the mosaic well maintained.It
s newly inaugurated president plans to keep an ofﬁce in the MetroCenter.In outdoor advertising, the installer typically guarantees its work and indemniﬁes other parties.
12.Who will manage the implementation and administration of the project?
The Rochester Outdoor Museum of Art takes responsibility for creating and implementing the mosaic.We plan to solicit from our community a winning proposal for the installation and construction.
Rochester Downtown Development Corporation / Rochester Outdoor Museum of Art