M114- DEMO OF E- MARKETING & WEB BASEDMARKETING FOR EXPORTTRAINING PRESENTATION KIT
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PART-1 Topic wise Number of slides in PresentationPart A ProgramsSr. No. Title of Slides No of Slide
1. Introduction 242. Dealing with the competition 173.Designing and managing communications andadvertisements404. On line marketing 395. Designing pricing strategies and programs 246. Managing the total marketing effort 227. Customer satisfaction 188. Adapting marketing to the new economy 13
Total No. of Slides197Part: A Presentation: -Under this directory further files are made in power point presentation as per thechapter listed below.
Such ready-made PowerPoint slides are useful for conducting in-house training program by you
Topic wise Power Point presentation in 08 modules as listed below.
It covers what, why and how for marketing management. It also includes core marketing concepts,Marketing activities and type of markets.
2. Dealing with competition
It covers about competition; describe competitive markets, types of competition, market approach,competitive analysis, and guidelines for designing competitive strategy. About bargaining power and how balancing customers and competitors.
3. Advertising and communication
It covers what and how for integrated marketing and communication, steps for designing anddeveloping marketing channels audit definitions, Types of audits, audit questions, Audit process,details for process audit, Audit checklist etc. It also covers details of auditor’s conduct, auditee’sconduct.
It covers the online marketing and e commerce, factors affecting during launching, describe the 12myths of e commerce in details. Approaches to e commerce, strategies for e commerce anddesign the killer web site and privacy.
5. Pricing strategy
It covers how to set the price, determine demands, analysis and selection of pricing methods andhow to design the pricing strategies.