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RP_The UK Elearning Market 2009_e-Learn Centre_88

RP_The UK Elearning Market 2009_e-Learn Centre_88

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Published by Giancarlo Colombo

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Published by: Giancarlo Colombo on Mar 18, 2010
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TheUK e-learningMarket © Learning Light Limited 20091
Learning Light Limited
The UK e-learning market 2009
David Patterson, Glynn Jung and Gill Broadhead
 
TheUK e-learningMarket © Learning Light Limited 20092
Contents
I Forward by Creativesheffield
......................................................................4
II About Learning Light
...................................................................................5
III Acknowledgements and thanks
.................................................................9
...............................................................................................161.1 background to the report...................................................................16
2. Executive Summary
.................................................................................173. What is e-Learning?...................................................................................193.1 e-learning - definitions..........................................................................193.1.1 e-learning components..................................................................193.1.2 e-learning, e-publishing and learning tools ....................................213.2 How e-learning is flowering ..................................................................22
4.0 Players in the UK e-Learning market
....................................................234.1 “Movers and Shakers” 2007.................................................................234.1.2 UK’s e-Learning players.................................................................244.1.3 Note on UK e-learning consultancies.............................................24
Table 1 Large companies active in UK with e-learning as a non-coreactivity
....................................................................................................24Table 2 Companies active in the UK wholly or primarily engaged in e-Learning..................................................................................................25Table 3: Looking back to the Epic UK Marketplace survey (2007)..........27Table 4 Interviews and other news:........................................................29News and views on who’s doing what ....................................................294.1.3. Consolidations, Mergers & Outsourcing...........................................30
............................................................................335.1 Market Trends......................................................................................335.1.1 Continuing growth…? ....................................................................335.1.2 Signs of a Slowdown......................................................................345.1.3 Importance of the public sector......................................................355.1.4 Where is business coming from.....................................................365.1.5 Where are the threats....................................................................365.2 Technology Trends...............................................................................375.2.1 The impact of open source ............................................................375.2.2 Web 2.0 learning 2.0...................................................................385.2.3 Social networking and e-learning...................................................395.2.4 Future technology trends...............................................................405.3 Future Industry Trends.........................................................................415.3.1 New business models....................................................................415.3.2 Industry structure – mergers, acquisitions and liquidations............425.3.3 Skill Shortages...............................................................................436. 6. Trends in the market..............................................................................456.1 That was then: the Hambrecht report 2000..........................................456.2 This is now: the 2008 CIPD survey on e-learning.................................456.2.1 Extract from “Reflections on the CIPD Survey” by Donald H. Taylor................................................................................................................467. Role of large corporate suppliers...............................................................478.The size of the UK market .........................................................................49
 
TheUK e-learningMarket © Learning Light Limited 20093
8.1 A forecasting model..............................................................................498.1.1 background to the forecast ............................................................498.1.2 The Market in 2006........................................................................508.1.3 Adoption levels ..............................................................................508.1.4 Percentage of training budgets......................................................508.1.5 Continued growth...........................................................................518.1.6 2009 doom or gloom......................................................................518.1.7 Higher and higher..........................................................................528.1.8 Can we be confident in this forecast of continued growth?............538.1.9 How does the UK compare with Europe........................................53
8.1.10 A US perspective
.......................................................................548.2 Sizing the market - summary................................................................549.0. Industry Trends.......................................................................................559.1. Trends in learning platforms – more competition and more choice..559.1.2 Moodle...........................................................................................559.1.3 Moodle Plug Ins.............................................................................569.1.4 Software as a Service (SaaS)........................................................56
9.2. Content – How you use content is now King
...................................57
9.2.1 Generic content:
...........................................................................579.2.2 e-reference systems and Academies.............................................57
9.3 Bespoke content – tougher price climate = more innovation
9.5 Rapid Development – threat or opportunity
......................................59
9.6 Web 2.0 – learning 2.0 – Social networking and Informal learning
.60
9.7 Mobile, Handheld, Portable or…..?
...................................................609.8 e-assessment.......................................................................................6110.0 Drivers of growth....................................................................................6110.1 Compliance 2.0 ..................................................................................61
10.2 Lifestyle learning
...............................................................................6210.3 The training industry gets e-learning..................................................6210.4 The ROI model can make sense and delivers much more learnerimpact.........................................................................................................6310.4.1 The e is for environmental ...........................................................6310.6 e–Learning 2.0 into the Small and Medium enterprise.......................6410.7 Marketing moves into the e-learning market.......................................64
10.8. Services
........................................................................................6410.8.1 Consultancy: a cottage industry?.................................................64Appendices....................................................................................................66Appendix A - The 2008 CIPD review of e-Learning....................................66The CIPD report on e-Learning (2008) - summary .................................66Appendix B – Donald H Taylor response to CIPD Report.........................68Extract from “Reflections on the CIPD Survey” by Donald H. Taylor......68Appendix D expert predictions for 2009 - eLearn Magazine....................71Appendix E Readers’ responses to “Expert” predictions............................77Appendix F How did they do last year? Seb Schmoller reviews 2008’ expertpredictions..................................................................................................79

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