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vishal megamart

vishal megamart

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Published by: ramnika on Mar 18, 2010
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08/09/2013

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Vishal Mega Mart1
INTRODUCTION
In
the backgrou
nd
of high co
n
sumerism a
nd
i
n
come of the urba
n
co
n
sumers, i
n
 rece
n
t year there are a
n
umber of compa
n
ies have expresse
d
their i
n
terest towar 
d
sretail sector outlets. As a result
n
umbers of shoppi
n
g malls have starte
d
their operatio
n
s i
n
metro a
nd
urba
n
areas. Pa
n
taloo
n
, big bazaar, Vishal Mega Mart,Relia
n
ce Fresh are the best k 
n
ow
n
examples of retail sector outlets i
n
 
Ind
ia.Retaili
n
g is the i
n
terface betwee
n
the pro
d
ucer a
nd
the i
nd
ivi
d
ual co
n
sumer buyi
n
gfor perso
n
al co
n
sumptio
n
. This exclu
d
es
d
irect i
n
terface betwee
n
the ma
n
ufacturer a
nd
i
n
stitutio
n
al buyers such as the gover 
n
me
n
t a
nd
other bulk customers. Aretailer is o
n
e who stocks the pro
d
ucer¶s goo
d
s a
nd
is i
n
volve
d
i
n
the act of selli
n
git to the i
nd
ivi
d
ual co
n
sumer, at a margi
n
of profit. As such, retaili
n
g is the last li
n
that co
nn
ects the i
nd
ivi
d
ual co
n
sumer with the ma
n
ufacturi
n
g a
nd
 
d
istributio
n
 chai
n
. Some of the key features of retaili
n
g i
n
clu
d
e:
y
 
Selli
n
g
d
irectly to customers with out havi
n
g a
n
y i
n
terme
d
iaries
y
 
Selli
n
g i
n
smaller u
n
its / qua
n
tities, breaki
n
g the bulk 
y
 
Prese
n
t i
n
 
n
eighborhoo
d
or i
n
the locatio
n
which is quite co
n
ve
n
ie
n
t to thecustomers.
y
 
Very high i
n
 
n
umbers
y
 
Recog
n
ize
d
by their service levels
y
 
Fitti
n
g a
n
y size a
nd
or locatio
n
 
I
t is assume
d
that
d
ue to the e
n
try of a
n
umber of retail outlets i
n
the urba
n
a
nd
 semi urba
n
areas, the mi
nd
set of the existi
n
g customers have u
nd
ergo
n
e
d
rasticcha
n
ges. Besi
d
es it is also reporte
d
that the tra
d
itio
n
al retaili
n
g such a
n
age ol
d
 Grocery shops have
d
irectly face
d
competitio
n
with the orga
n
ize
d
retaili
n
g sector.
In
some parts of the cou
n
try, it is reporte
d
that the tra
d
itio
n
al retails are resisti
n
gthe e
n
try of orga
n
ize
d
shoppi
n
g malls. For i
n
sta
n
ce the tra
d
itio
n
al retails of Bhuba
n
eswar with the active support of the co
n
sumers at large
d
i
dn
¶t allowrelia
n
ce Fresh to start outlet i
n
itially.
 
Vishal Mega Mart2
RECENT TRENDS
y
 
Retaili
n
g i
n
 
Ind
ia is wit
n
essi
n
g a huge revampi
n
g exercise as ca
n
be see
n
i
n
 the graph
y
 
Ind
ia is rate
d
the fifth most attractive emergi
n
g retail market: a pote
n
tialgol
d
mi
n
e.
y
 
E
stimate
d
to be US$ 200 billio
n
, of which orga
n
ize
d
retaili
n
g (i.e. mo
d
er 
n
 tra
d
e) makes up 3 perce
n
t or US$ 6.4 billio
n
 
y
 
As per a report by KPMG the a
nn
ual growth of 
d
epartme
n
t stores isestimate
d
at 24%
y
 
Ra
n
ke
d
seco
nd
i
n
a Global Retail Developme
n
t
Ind
ex of 30
d
evelopi
n
gcou
n
tries
d
raw
n
up by AT Kear 
n
ey.
RETAIL SALES IN INDIAGROWTH FACTOR FOR INDIAN ORGANIZED RETAIL INDUSTRY
Ind
ia's eco
n
omy is boomi
n
g,
d
ue to so ma
n
y eco
n
omic reforms.The rise i
n
the worki
n
g populatio
n
which is you
n
g a
nd
re
d
uctio
n
of theu
n
employme
n
t rate:
 
 pay- packets which are hefty, a
nd
havi
n
g a huge package of salary package.
 
more
n
uclear families i
n
urba
n
areas
 
rise i
n
the
n
umber of worki
n
g wome
n
 
 
more
d
isposable i
n
come a
nd
customer aspiratio
n
 
 
Vishal Mega Mart3
 
wester 
n
i
n
flue
n
ce
d
life style is a
d
opte
d
by all the people.
 
growth i
n
expe
nd
iture for luxury items i
n
creases.
GROWTH OF RETAIL INDUSTRY
:Growth of Retail Compa
n
ies i
n
 
Ind
ia exhibits the boom i
n
the
retailindustry in India
over the years. The i
n
crease i
n
the purchasi
n
g power of the
Ind
ia
n
mi
dd
le classes a
nd
the i
n
flux of the foreig
n
i
n
vestme
n
ts has bee
n
 e
n
couragi
n
g i
n
the Growth of Retail Compa
n
ies i
n
 
Ind
ia.Reaso
n
s for the growth of retail i
nd
ustry are:
 
E
xisti
n
g
Ind
ia
n
mi
dd
le classes with a
n
i
n
crease
d
purchasi
n
g power 
 
Rise of upcomi
n
g busi
n
ess sectors like the
I
T a
nd
e
n
gi
n
eeri
n
g firms
 
Cha
n
ge i
n
the taste a
nd
attitu
d
e of the
Ind
ia
n
s
 
E
ffect of globalizatio
n
 
 
H
eavy i
n
flux of FD
I
i
n
the retail sectors i
n
 
Ind
ia
TYPES OF RETAIL
The retail i
nd
ustry is
d
ivi
d
e
d
i
n
to orga
n
ize
d
a
nd
u
n
orga
n
ize
d
sectors. Orga
n
ize
d
 retaili
n
g refers to tra
d
i
n
g activities u
nd
ertake
n
by lice
n
se
d
retailers, that is, thosewho are registere
d
for sales tax, i
n
come tax, etc. These i
n
clu
d
e the corporate- backe
d
hypermarkets a
nd
retail chai
n
s, a
nd
also the privately ow
n
e
d
large retail busi
n
esses.U
n
orga
n
ize
d
retaili
n
g, o
n
the other ha
nd
, refers to the tra
d
itio
n
al formats of low-cost retaili
n
g, for example, the local
kirana
shops, ow
n
er ma
nn
e
d
ge
n
eral stores,
 paan/beedi
shops, co
n
ve
n
ie
n
ce stores, ha
nd
cart a
nd
paveme
n
t ve
nd
ors, etc.
Retailing Formats in IndiaMalls
The largest form of orga
n
ize
d
retaili
n
g to
d
ay. Locate
d
mai
n
ly i
n
metro cities, i
n
  proximity to urba
n
outskirts. Ra
n
ges from 60,000 sq ft to 7, 00,000 sq ft a
nd
 above. They le
nd
a
n
i
d
eal shoppi
n
g experie
n
ce with a
n
amalgamatio
n
of pro
d
uct,

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