Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
18Activity
0 of .
Results for:
No results containing your search query
P. 1
Business Research regarding shampoo

Business Research regarding shampoo

Ratings: (0)|Views: 286|Likes:
Published by syamly

More info:

Categories:Types, Research
Published by: syamly on Mar 18, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

05/25/2012

pdf

text

original

 
BUYING BEHAVIOR FORSHAMPOOS
 
Market became significant in 1960s
Many brands-HUL, P&G, Himalaya, Ayur etc.
Market Segmentation
Benefit platform-cosmetic, antidandruff, herbal.
Target market
upper middle class, middle class, upper class ruralcustomers and teen agers
Low price strategy, promotions and sachets

Activity (18)

You've already reviewed this. Edit your review.
1 hundred reads
Ananth Choudhary liked this
Omer Tariq liked this
yashumathi liked this
Vishal Ingale liked this
rahulgupta150188 liked this
rahulgupta150188 liked this
Divya Katragadda liked this
i_am_kat liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->