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Writing Metadata for client websites in Squarespace:
 To edit metadata please go to:www.squarespace.com, go to the top right-handcorner of the page and click ‘Member Login’. Lincoln can tell you the login andpassword if you don’t know it.Once you login to the page click ‘Website Management in the top left-hand cornerof the page. This will open a black bar – click ‘Website Settings’ which is under the‘Structure’ menu.Once this page opens, scroll down and you will be able to see the ‘Site Topic Title’ –this should be the client’s main keyword. If this is not filled in, please ask Lincolnwhat it should be. This STT will show up at the end of every page title on thewebsite.
 
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 The Site Topic Title will take up a certain number of the characters in the page title.It includes the words in the STT box but also a space, a hyphen, and a space beforethe STT. A page title in total will be 65 characters including spaces, but if the STT is“_-_Small Business Marketing” (27 characters) then you only have 38 characters leftto write your page title. If the STT was “_-_Financial Services Canberra” (30), thenyou would only have 35 characters to write the page title and so on. Therefore, for every different client website you work on, you need to find out theSTT
before
you start writing the individual page titles.In the Website Setting page, please also click the ‘Search/Indexing’ black menu tab.Scroll down to the bottom of the page to ‘Search Engine Parameters’ – make sure allfour boxes are ticked, and please fill in the ‘(optional) Description’ box – this is thedescription of the entire website. Use 155 characters or as close to it as you can,use the main keyword at the start of the sentence, use two or three keywords intotal in this description and, if you can, use the company name as well in this. Makesure this makes grammatical sense and reads well though.2
 
To edit the metadata of Individual Pages
If you are in the ‘Website Management’ section of the page, click the big writing inthe top left-hand corner of the page. It will be the site topic title text. This will takeyou back to the first page it automatically goes to when you log in.From there, go to the top right hand corner and click the four boxes icon, ‘StructureEditing’, which allows you to edit metadata. To edit the metadata of a page, move the mouse over a menu item and clickconfigure.Or you can click on a menu item and go to the page, and click ‘Configure this page’3
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