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Table Of Contents

GLOBAL TRADE AND INVESTMENT
THE INTERNATIONAL ECONOMIC ACTIVITY OF THE NATION
Interpreting Secondary Data
CONDUCTING PRIMARY RESEARCH
Interviews
Target Market Segmentation
MARKET SEGMENTATION
Consortia
ON THE WEB
DISTRIBUTION STRATEGIES
PROMOTIONAL STRATEGIES
Export Documentation
GLOBAL INVENTORY ISSUES
GLOBAL PACKAGING ISSUES
CONTROLS
ENDNOTES
Terrorism
P. 1
Fundamentals of International Business

Fundamentals of International Business

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Published by axcesscapon
Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs.The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor.This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions.
Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs.The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor.This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions.

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Categories:Types, Business/Law
Published by: axcesscapon on Mar 19, 2010
Copyright:Traditional Copyright: All rights reserved
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