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Bata company profile and repositioning

Bata company profile and repositioning

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Published by dollie
creating the image in the minds of consumers
creating the image in the minds of consumers

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Published by: dollie on Mar 19, 2010
Copyright:Attribution Non-commercial

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07/22/2013

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Submitted by:-Neeleshwari SinghNeeti MehrotraNeha DixitNidhi AgarwalNikita Srivastava
Submitted to :-Mr. .suneel Gupta
 
The Company was incorporated as BataShoe Company Limited on December 23, 1931.Subsequently, the Company changed itsname to Bata Shoe Company PrivateLimited vide Certificate of Incorporation dated April 6, 1956The Company changed its name fromBata Shoe Company Private Limited toBata Shoe Company LimitedThe name was once again changed toBata India Limited on April 23, 1973.
 
India ranks second among the footwear producing countriesnext to China.
The major production centers India are Chennai, Ranipet, Ambur in Tamil Nadu, Mumbai in Maharashtra, Kanpur, Jalandhar, Agra and Delhi.

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