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MIS in Marketing Research

MIS in Marketing Research

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Published by Avayant Kumar Singh

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Published by: Avayant Kumar Singh on Mar 20, 2010
Copyright:Attribution Non-commercial

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10/23/2012

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Marketing Research
Marketing Information System(MIS)
 
D
efining MIS
Marketing Information System oManagement Information SystemA computerized networkGather, Stores, analyze and distributeinformationSupport decision making
 
D
efinition
 Astructured,interactingcomplexofpersons,machinesandproceduresdesignedtogenerateanorderlyflowofpertinentinformation,collectedfromvariousresources,foruseasthebasesfodecisionmakinginspecifiedareasomarketingmanagement.

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