hen you buy rice, do you care about:i.
Do you prefer imported rice over local? If so, then why? iii.
Do you even notice brand names on rice packs? iv.
Do you feel that branded rice is always the same in quality? v.
Do you think branded rice is higher in price? vi.
Do you believe this price is fair?
ould you pay more for a branded rice if you believed it was higher in quality?
How much more would you pay? Get consensus and restate the consensusb.
ould you change stores? Get consensus and restate the consensus
hat are your favourite brands of rice?
Regardless of whether you purchase branded or unbranded rice,a.
How long have you been purchasing it? b.
hat makes them your favourite?
Get consensus and restate the consensusi.
If you feel your favourite is of a higher quality, what makes this brands quality better thanothers?
Grain length? b.
Cooking Result? d.
hat do you think is missing in your preferred brand of rice?
hat is the most important attribute in purchasing rice?
Can you recall any advertisements associated with rice?
hat makes them memorable? 2
Do the ads change your perception of the rice?
If you had to describe these ads as a person, what would that person be like? 22.
If you had to describe rice as a person, what would they be like?
Associations with Rice:
hen you buy rice, do you care about:a.
How do you measure the quality of rice?