Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
94Activity
0 of .
Results for:
No results containing your search query
P. 1
Questionnaire

Questionnaire

Ratings: (0)|Views: 3,779|Likes:
Published by dearmomdad

More info:

Published by: dearmomdad on Mar 21, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

05/27/2013

pdf

text

original

 
QUESTIONNAIREDear Respondent,
I am a student of 
MBA (Hons.) Marketing and Retail of GNDU, Amritsar
. I am working on the project
“ Effect of food retailing in small town”.
This questionnaire is framed to know consumer buying behavior, their usage aspect and the effect of element of sales promotios on food and food related products. 
SECTION- A
Q1. From which place you generally buy the food products. ?Ans.
i) Hawkers [ ] ii) Convenience store [ ]iii) Kiryana store [ ] iv) Others, plz specify ……………………………….
Q2. What is your preference for food products. ?
Ans. i) Prefer packed/ branded items. [ ]ii) prefer packed/ without brand. [ ]iii)Prefer unpacked/ without brand items. [ ]
 Q 3. Which of the following merchandise offering you prefer in a food store?Ans.CATEGORYSUB-CATEGORY TICK RIGHT ONEBAKERY
Patties, pastries, biscuitsEtc.
BEVERAGES
Alcoholics Non alcoholics( juice, cold-drinks)
PROCESSED FOOD
Milk and milk productsFruits and vegetablesMeat and poultryFisheriesGrain processingFast food/ready to eatWater and soft drinksReady to eat productsOthers , like confectionery,chocolates and cocoa products.
 
PACKAGE FOOD
Canned food, magi
HEALTH FOOD ANDSUPPLEMENTS
Tablets and powder 
GROCERY
Wheat, pulses, rice etc.
Q4.Have you ever experienced sales promotions in store. ?Ans
. i) yes [ ] ii) No [ ]
Q5. Do you like the sales promotions plans ?Ans.
i)
 
Yes [ ] ii) No [ ]
Q6. Tick ,the sales promotions plans which you prefer most ?Ans.
Most preferred Neutral Less LeastPreferred Preferred Preferred
i) Buy more and save ----- ----- ----- ----- -----ii) Two or more packs attached
----- ----- ----- ----- -----
iii) Home delivery service
----- ----- ----- ----- -----
iv) Buy one get one free
----- ----- ----- ----- -----
v) Provide a chance to win large prizes
----- ----- ----- ----- -----
vi) Price off 
----- ----- ----- ----- -----
vii) Bulk purchase price offers (BPP)
----- ----- ----- ----- -----
viii) Welcome drinks ----- ----- ----- ----- -----
Q7. What is the frequency of buying the food items ?AnsCATEGORYBD*BATD*BAW*BATW*BAM*BAKERYBEVERAGESPACKAGE FOODPROCESSED FOOD BD-
 buying daily
, BATD-
 buying after two days
, BAW-
 buying after week 
, BATW-
 buying after two
 
week 
, BAM-
 buying after month
.
 SECTION-BQ8.Demographic Profile-:
Gender
i.Male[ ]ii. Female[ ]
Marital status
i.Single[ ]ii. Married[ ]
Age
i. Below 20 yrs [ ] ii.21-35 yrs [ ]iii. 36-45 yrs [ ] iv. Above 45 yrs [ ] 
Education
i. Under Graduate [ ] ii.Graduate [ ]iii. Post Graduate [ ] iv. Doctrate [ ]Any other,please specify…………………………………………………….
Q9.Which is the stage of your family in family life cycle ?
Ans. i) Unmarried/single [ ] ii) Married couple with no child [ ]iii) Parents with young child [ ] iv) Parents with working child [ ]v) Retired/independent children [ ] vi) Anyother………………………………………
Q10. Whether your wife/or mother is working ?
Ans. i) Yes [ ] ii) No [ ]
Q11.Kindly specify your annual family income. ?
Ans. i) Uptp 2 lakh [ ] ii) 2 lakh-4lakh Rs [ ]iii) 4lakh-6lakh Rs [ ] iv) above 6 lakh Rs [ ]vi) Please, specify others…………………………………………………….
Q12. What is your occupation status ?
Ans. i) Business [ ] ii) Self employeed [ ] iii) Farmer [ ]

Activity (94)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
fkkfox liked this
afham84 liked this
Andrew Vasanth liked this
Fern Panisara liked this
Sajjal Khan liked this
Harsh M. Naik liked this
Harsh M. Naik liked this
Aman Gupta liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->