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Eye Tracking III

Eye Tracking III

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Published by: stefanotisan on Mar 21, 2010
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02/09/2014

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Eyetrack III - Homepage
 
What We Saw Through Their Eyes
By Steve Outing and Laura Ruel
What do people see when they view a news websiteor multimedia feature? Is it what the site's designersexpect? ... Perhaps not. The Eyetrack III studyliterally looked through the eyes of 46 people to learnhow they see online news. In this overview article,we review the study's key findings.story>
NEWS HOMEPAGES: IT ISPOLITE TO STARE
By Jay Small
  / Belo InteractiveWhat does Eyetrack III sayabout news website design? Jayheard from a team of industryinsiders.story>
MULTIMEDIA: WHEN TO USEIT TO TELL STORIES
By Jeff Glick /
Sun-SentinelHere's what one newsmultimedia editor learned abouthis craft from Eyetrack III.story>
ADS: WHY PLACEMENT ANDSIZE MATTER
By Kinsey Wilson /
USATODAY.comEyetrack III quantifies just howquickly and intently readersview an ad.story>
Homepage Design
Article-Page Design
Advertising Results
Multimedia Results
MULTIMEDIA VIEWS OFEYETRACK III
http://www.poynterextra.org/eyetrack2004/index.htm (1 of 2)9/8/2004 6:25:55 AM
 
Eyetrack III - Homepage
Images
All Findings & Observations
 
http://www.poynterextra.org/eyetrack2004/index.htm (2 of 2)9/8/2004 6:25:55 AM
 
Eyetrack III - What You Most Need to Know
 
MORE ABOUTEYETRACKING
Multimedia specials
EYETRACK IIIRESULTS
•OverviewAll findings (PDF)
Homepages:
Other findings:
The Best of Eyetrack III:What We Saw When We Looked Through Their Eyes
BySteve OutingandLaura Ruel Eyetrack III project managersNews websites have been with us for about adecade, and editors and designers stillstruggle with many unanswered questions: Ishomepage layout effective? ... What effect doblurbs on the homepage have compared toheadlines? ... When is multimediaappropriate? ... Are ads placed where they willbe seen by the audience?The Eyetrack III research released byThe Poynter Institute, theEstlow Center for  Journalism & New Media, andEyetoolscould help answer those questions and more. Eyetracking research like this won'tprovide THE answer to those questions. But combined with other site metricsalready used by news website managers -- usability testing, focus groups, loganalysis -- the Eyetrack III findings could provide some direction forimproving news websites.In Eyetrack III, we observed 46 people for one hour as their eyes followedmock news websites and real multimedia content. In this article we'll providean overview of what we observed. You can dive into detailed Eyetrack IIIfindings and observations on this website -- use the navigation at the top andleft of this page -- at any time. If you don't know what eyetracking is, getoriented by reading theEyetrack III FAQ.Let's get to the key results of the study, but first, a quick comment on whatthis study is and is not: It
is
a preliminary study of several dozen peopleconducted in San Francisco. It is
not
an exhaustive exploration that we canextrapolate to the larger population. It is a mix of "findings" based oncontrolled variables, and "observations" where testing was not as tightlycontrolled. The researchers went "wide," not "deep" -- covering a lot of groundin terms of website design and multimedia factors. We hope that Eyetrack III isnot seen as an end in itself, but rather as the beginning of a wave of eyetracking research that will benefit the news industry. OK, let's begin. ...
 At the core: Homepage layout
While testing our participants' eye movements across several news homepagedesigns, Eyetrack III researchers noticed a common pattern:
The eyes most
http://www.poynterextra.org/eyetrack2004/main.htm (1 of 9)9/8/2004 6:26:56 AM

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