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20007511 Vodafone Marketing Stratergy

20007511 Vodafone Marketing Stratergy

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Published by Niharika Jaiswal

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Published by: Niharika Jaiswal on Mar 21, 2010
Copyright:Attribution Non-commercial

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09/13/2012

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MarketingManagementPresentation onVodafone
 
History of Vodafone
Vodafone started as Racal Vodafone in 1982.It was renamed Racal Telecom in September 1988.In 1991, Racal Telecom was demerged from Racal Electronics tobecome the Vodafone Group plc.On 29
th
June 1999, Vodafone completed acquisition of AirTouchCommunications of the US and renamed itself Vodafone Airtouch plc.Exactly one year later, on 28
th
July, 2000 it reverted to its former name, Vodafone Group plc
Vodafone PresentationChrist University, Bangalore, 4
th
Sept, 2008

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