Can be defined as relatively permanent change on behavioroccurring as a result of experience. (experience may be of purchase and consumption)
Types of learned behaviors1.Physical behavior
–We learn many physical behaviors to respond to a situation e.g. learn towalk , talk , interact with others, –Consumers learn certain physical activity through the process of modeling, in which they mimic the behavior of other individual such ascelebrities.
1.Symbolic Learning and problem Solving
–Traffic signs , McDonald's Golden arches, slogans etc. and also thecognitive process.
–Human learn to value certain elements of their environment and dislikeothers. As a result they develop certain favorable and unfavorableattitudes towards some product which depends upon their wants needsand goals .