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mkt+reasearch

mkt+reasearch

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Published by Niharika Jaiswal

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Published by: Niharika Jaiswal on Mar 21, 2010
Copyright:Attribution Non-commercial

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09/01/2010

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The Marketing ResearchThe Marketing ResearchProcessProcess
Kamal K. GuptaKamal K. Gupta
 Assistant Professor  Ajay Kumar Garg Institute of ManagementGhaziabad
 
2
Marketing Research: DefinitionMarketing Research: Definition
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Marketing research is the systematic design,collection, analysis and reporting of data andfindings relevant to a specific marketingsituation facing the company.´
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Marketing research is the systematic gathering,recording and analyzing of all data aboutproblems relating to the marketing of goods andservices.´-
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B
asic Purpose of Marketing
B
asic Purpose of MarketingResearchResearch
Marketing research reduces uncertainty or error in decision-making.
T
he information collected by conductingmarketing research is used for problemsolving and decision making in variousareas of marketing.

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