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P. 1
Chap 001

Chap 001

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Published by Rekhavikas
retailing
retailing

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Categories:Types, Research
Published by: Rekhavikas on Mar 21, 2010
Copyright:Attribution Non-commercial

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12/09/2012

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PPT 1-1
Consumer Behavior Ignacio J. Vázquez E. © 2007
 
5
th
Edition5
th
Edition
 
PPT 1-2
Consumer Behavior Ignacio J. Vázquez E. © 2007
 
 McGraw-Hill/Irwin
 Levy/Weitz: Retailing Management, 5/eCopyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
Introduction to theIntroduction to theWorld of RetailingWorld of RetailingChapter 1Chapter 1
 
PPT 1-3
Consumer Behavior Ignacio J. Vázquez E. © 2007
R
etailing
±
a set of business activities thatadds value to the products and services sold toconsumers for their personal or family use.
A
 
retailer 
is a business that sells productsand/or services to consumers for personal or family use.
What is Retailing?

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