Goods are more unique than most products and customers generally won'tmind traveling out of the way to purchase this type of product. This type of store may also do well near other shopping stores.A
store usually sells items at a higher price which are boughtinfrequently by the customer. Furniture, cars and upscale clothing areexamples of goods found at a shopping store. Because the prices of thesesitems are higher, this type of customer will want to compare prices beforemaking a purchase. Therefore, retailers will do well to locate their store near like stores.
POPULATION AND YOUR CUSTOMER
If you are choosing a city or state to locate your retail store, research the areathoroughly before making a final decision. Read local papers and speak toother small businesses in the area. Obtain location demographics from thelocal library, chamber of commerce or the Census Bureau. Any of thesesources should have information on the area's population, income and age.You know who your customers are, so make sure you find a location whereyour customers live, work and shop.
ACCESSIBILITY, VISIBILITY AND TRAFFIC
Don't confuse a lot of traffic for a lot of customers. Retailers want to belocated where there are many shoppers but only if that shopper meets thedefinition of their target market. Small retail stores may benefit from thetraffic of nearby larger stores.
How many people walk or drive past the location.
Is the area served by public transportation?
Can customers and delivery trucks easily get in and out of the parking lot?
Is there adequate parking?