EasyGroup Brand Manual

s e c t i o n 1

w h a t m a k e s u s t i c k ?

s e c t i o n 2

o u r i d e n t i t y

s e c t i o n 3

b r a n d a p p l i c a t i o n

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last revised: April 2005

The

easyGroup

Brand Manual

easyGroup

IP Licensing Ltd.

p

/38

last revised: July 2009

p2

/38

last revised: July 2009

Hi from Stelios

Dear riends and colleagues,The easy brand, which I started with the launch o theairline in 1995, is now used by more than a dozendierent businesses and millions o consumers rom allover the world. I believe it is an extremely valuable assetwhich can generate substantial success or all involvedwith it.Thereore we have created this brand manual. Like anymanual, its objective is to help people who use thebrand to understand its origin, the brand values and thebest ways o getting the most out o it.This brand manual is written or the beneit o thosepeople within the

easyGroup

, or ranchisees orlicensees o the easy brand and or those who areconsidering buying into the brand. We have now listed the eight brand values o the easybrand in their own right (see page 15). Clearly a lot hasbeen written over the years about

easyJet

, the irst easybusiness and the lagship o the brand and many o the younger businesses have articulated, to some degree,their own values. However this manual is or the entireeasy brand and it identiies the common themes amongstall the easy businesses.A brand is always evolving and people’s perceptions oit do change rom time to time. However I still believethat there are eight values (listed on p15) that all easybusinesses share and sticking to them is a good idea oreverybody. Remember there is strength in unity. I want you, as a partner or associate to get close to ourway! How we do business, how we communicate, whatwe believe in and ultimately where we are going. Take care and enjoy.

London July 2009