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PPT_CH04

PPT_CH04

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Published by hoffmakm3609

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Published by: hoffmakm3609 on Mar 22, 2010
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12/23/2010

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Chapter Four 
The Business Plan
 
Copyright © Houghton Mifflin Company. All rights reserved.4±2
Learning Objectives
Exp
lain the
p
ur 
po
se and im
po
rtance
of 
 the business
p
lan
D
escribe the c
o
m
po
nents
of 
a business
p
lan
R
ec
og
nize the im
po
rtance
of 
reviewin
g
 y
o
ur business
p
lan
 
Copyright © Houghton Mifflin Company. All rights reserved.4±3
Business Plan
W
ritten d
o
cument describin
g
abusiness.
U
sed t
o:
 ±
test the
easibility
of 
a business idea
 ±
raise ca
p
ital
 ±
serve as a r 
o
ad ma
p
 
fo
uture
op
erati
o
ns
 ±
hel
p
 
ind
o
missi
o
ns and
laws in the idea

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