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PPT_CH05

PPT_CH05

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Published by: hoffmakm3609 on Mar 22, 2010
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07/22/2010

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Chapter Five
Franchising
 
Copyright © Houghton Mifflin Company. All rights reserved.5±2
Learning Objectives
E
stablish what a franchise is and how itoperates
A
rticulate the difference betweenproduct-distribution franchises andbusiness-format franchises
C
ompare the advantages anddisadvantages of franchising
 
Copyright © Houghton Mifflin Company. All rights reserved.5±3
Learning Objectives
(continued)
Ex
plain how to evaluate a potentialfranchise
Ex
plore franchising in the internationalmarketplace

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