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PPT_CH12

PPT_CH12

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Published by: hoffmakm3609 on Mar 22, 2010
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11/06/2011

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Chapter Twelve
Small BusinessMarketing: Product
 
Copyright © Houghton Mifflin Company. All rights reserved.12±2
Learning Objectives
D
efine the term marketing mix
D
iscuss the different forms a product cantake, and identify the five levels of productsatisfaction
O
utline the importance of purchasing and itsprocedures
D
iscuss the main concerns in selecting asupplier 
C
alculate how much inventory you need andwhen
D
escribe the seven methods of inventorycontrol
 
Copyright © Houghton Mifflin Company. All rights reserved.12±3
Marketing Mix
V
ariables that a business can control inbringing your product or service to your target market--product, place(channelsof distribution), price, and promotion(marketing communications)

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