Professional Documents
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2. THINK simply and directly about what you are doing and why?
4. EVALUATE each business and business opportunity with total, fact-based objectivity?
7. MAKE MONEY- knowing that, if you don't, you can't make anything else?
10. ADMIT to your own failings and shortcomings and correct them?
11. SHARE the benefits of success with all those who helped to achieve it?
12. TIGHTEN up the organization wherever and whenever you can because familiarity breeds
slackness?
14. SERVE your customers with all their requirements to standards of perceived excellence in
quality?
15. TRANSFORM performance by innovating creatively in products and processes including the
processes of management?