Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
50Activity
0 of .
Results for:
No results containing your search query
P. 1
Customer Awareness with respect to Asian Paints

Customer Awareness with respect to Asian Paints

Ratings: (0)|Views: 2,158|Likes:
Published by sankritrai

More info:

Published by: sankritrai on Mar 22, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

01/03/2013

pdf

text

original

 
CUSTOMER AWARENESS WITH RESPECT TOASIAN PAINTS
 Project Report 
 Submitted To
SCHOOL OF MANAGEMENT SCIENCES
For The Award OFPost Graduate Diploma In Management
Submitted By
Abhishek Kumar Sankrit
(Roll No. : PG/08/4)
SCHOOL OF MANAGEMENT SCIENCES
LUCKNOW
1
 
ABSTRACT
Paint industry has shown a rapid growth in the last year 2008-2009, and since then there has been a decreasing growth in theindustry.Asian Paints – one of the largest paint companies inIndia, which has shown a tremendous growth since itsestablishment, liberalization. This is an achievement, achievedby careful planning a following firm procedures set by thecompany management.Asian is qualitative company with strict rules and regulations. Allthe planning takes place at the central office Mumbai.Each Asian paint production center has a distinguished packingso that by looking at the drum or cartons the plant identificationbecome easy to the godown incharge. The company has a excellent distribution network which is theprime reason for its success followed by marketing plans. The company has a full fledge research of development function,whose aim is develop and present new products every year. The price and selection of target is also done to protection.Considering the promotional part Asian Paints employed Ogilvyand Mather to attract the customers.
2
 
Asian Paints has developed many brands and which have wellpenetrated in the minds of customers.Ex: Apcolite, Apex, ACE, etc.,And Asian Paints was the first to enter with manual colordispensing concept which took off with the advent of computers,Asian is not lacking behind in this they have developed “ColourWorld” for the consumers with 1150 shades to be selected from. The study of my topic is “Customer Awareness” with reference toAsian Paints India Limited. And Advertising, sales promotion,personal selling, public relations, and publicity are the customersawareness programs to be conducted by the company.
ACKNOWLEDGEMENT
3

Activity (50)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
axn15 liked this
Chuah Ek Win liked this
muraliraj liked this
bntsnghbrr940 liked this
Arfan Ullah liked this
ankurmitna liked this
Hemil Shah liked this
luckyloser45 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->