QUESTIONNAIRE

Age-
Gender-
Occupation-
Marital status-
Location (rural/urban)-
Education-
Nationality-
Higher/middle/working/lower class-

1. Do you wear perfume?

a) Yes
b) No
2. How often do you wear perfume?
a) Everyday
b) Only at Party
c) Others (please specify)
3. Do you see perfume as a :
a) Need
b) Luxury
c) Gift
4. What price would you buy perfume-?
a) Rs.200-Rs.400
b) Rs.401-Rs.600
c) Rs.600 & above
5. What attracts you to purchase a certain perfume at first?
a) Advert
b) Packaging
c) Brand
6. Would you buy a celebrity perfume?
a) Yes
b) No

Please indicate your response by ticking the appropriate alternative and

where required, the relevant information.

7. What shape do you like for the bottle? (please check one)
Shape Men's Perfume Women's Perfume

Rectangle

Square

Ellipse

Round

No Preference
Others, please write
down

8. Do you like curvy section or gradual changeover in the bottle/container?

Men's Perfume/After-shave Women's Perfume
a) Yes
b) No
c) No Preference
d) If anything else please write
down (i.e. you may mention
the brand name)
 9. What colour do you like for the bottle or the perfume inside the
container, e.g. the container is transparent and the perfume's
colour is red, thus the container appears red? (please at least rank
your first, second and third preference)
Men's Perfume/After-Shave Women' Perfume

Red

Green

Blue

White

Black

Yellow
Sky Blue

Pink

Violet

Orange

Brown

Grey

Off-white

No Preference
Others Please write
down (i.e. you may
mention the brand
name)
 10. Do you prefer combination of colour? (please check one)
Men's Perfume/After-Shave Women's Perfume
No
Two Colour
Three Colour
Any Combination
Others, please write down (i.e.
you may mention the brand
name)

11. What size of the bottle do you usually buy? (please check one)
Men's Perfume/After-Shave Women's Perfume
a) 30 ml or smaller
b) 31ml to 50 ml
c) 51ml to 75 ml
d) 76 ml to100 ml
e) 101ml to 125 ml
f) 126ml to 200 ml
g) Others, please write
down here.

12. Would you pay a bit more for environmentally efficient product? (please
check one)
Men's Perfume/After-Shave Women's Perfume

Yes
No
13. What is your preference on transparency of the bottle? (please rank)
Men's Perfume/After-Shave Women's Perfume

Opaque

Transparent

Translucent

No Preference
Others, please write down
(i.e. you may mention the
brand name)