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Brand Position

Brand Position

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Published by muhammadajkhan

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Categories:Types, Business/Law
Published by: muhammadajkhan on Mar 22, 2010
Copyright:Attribution Non-commercial

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07/15/2013

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BRAND POSITIONING«BRAND POSITIONING«
 
Brand is . .Brand is . ..Brand is . .Brand is . ..
. . . a promise by a company to. . . a promise by a company toits customers that differentiatesits customers that differentiatesits products and services over its products and services over time.time.
The objective is customer The objective is customer loyalty.loyalty.
 
M
ore than a Product
M
ore than a Product
PRODUCT
Scope AttributesQualityUses
OrganizationalAssociationsCountryof OriginUser ImagerySelf-ExpressiveBenefitsEmotionalBenefitsBrand-customer RelationshipsSymbolsBrand Personality
BRAND

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