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FOR IMMEDIATE RELEASE Contact: Trevor TrumboAdvanstar Communications949/954-8811ttrumbo@advanstar.com

BREAKTHROUGH MAPPING FEATURE CONNECTS MOTORCYCLE RIDERS LIKE NEVER BEFORE

Unique Interactive Mapping Capabilities Made AvailableThrough Advanstar Communications and Sunday Morning Rides Partnership

Irvine, Calif. (February 3, 2010)

–

Leading the way in the motorcycling industry

’s social media and social mapping frontier is “

Find Riders in Your Area

,” the

new mapping feature is the result of the new partnership between leading worldwide media company,Advanstar Communications, SportBikeClub.com and online GPS map sharing leader

, Sunday Morning Rides. The new feature, “

Find Riders in Your Area,

” co

nnects members of SportBikeClub.com and Sunday Morning Rides through a unique online mapping systemthat enables motorcyclists to find riders in their area and link

directly to the other rider’s online profile.

“It’s apparent that the next wave in social

media is social mapping.

With Sunday Morning Rides and the ‘

Find Riders in Your Area’

feature, we’ve found a

user-friendly, exciting new way to connect our like-minded community of riders online and into the real

world,” said Advanstar Communication’s eMedia Director, Dana Fisher. “

Now riders can do more than connect in forums and onlinecommunities, they can actually

share rides and experiences in their area.”

"Sunday Morning Rides has always been focused on the development of innovative mapping tools to share the world's bestmotorcycle routes and to facilitate connections between riders. This new partnership will showcase our collaborative efforts tocustomize and extend these emergent technologies to enrich Advanstar's Powersport family of websites, in particular, the web'spremiere community resource for sport bike enthusiasts, Sportbikeclub.com." said Steven Peltier, President and Co-founder of Sunday Morning Rides.Riders can experience the

Find Riders in Your Area

feature, now available on www.sportbikeclub.com/map.This is just the beginning of social mapping capabilities to come from the partnership between Advanstar Communications and Sunday Morning Rides.- MORE-