The Virtual Assistant’s Quickie Keyword Cheat Sheet

Think of keywords as labels, and labeleverything.

First, know the best keywords to include in yourbusiness content by looking up which phrases andwords are searched for most onGoogle Insights.

Keywords for Social Profiles for Business

Use keywords when choosing a:

•

Facebook Fan Page Name

•

Twitter Username

•

Social Bookmarking User IDs

Places to Utilize Blogs & Websites

1. Header tags

2. Posts and Page Titles <title> </title>

3. Anything you put in bold4. Image names! You

may not really think of it, but even the names of all files that arenot html files

can and

should

descriptive!

This includes the names of images,videos, podcasts, and even pdfs!5. Make surecategories and tagsthat you use for each post that you have are also foundin the content.6. Anchor text: Do not use “

click here

” as anchor text to link to other pages or websites.

Monitor Keywords Used as Anchor Text of Backlinks to Your Site

When you get a backlink, you get

incoming link to your website, web page, or blog post from another internet source.

See how other companies are linking to your website:Link Diagnosis

If a site is linking to your website, it is generally ok to contact the company and requestthat they link to you from their site using your preferred keywords or business name.

When you comment on other people’s blogs, you are creating backlinks to yourwebsite as well.Commenting on other people’s blogs:

Put in your business name as your name, put in your website address and then putin your commentAnd then end your comment with a “signature” like: Thank you,Amber Whitener

eywords

are used tobecome findable and be agood reference! The searchengines will thank you byindexing your contenteffectively. This is called

SEO