It is equally surprising that an object received is understood differently by different people. Some view a painting as beautiful while others may see the same painting as ugly. Why these phenomena? The answer is
a strong component of human organism.Every person perceives the world and approaches the life problems differently. This factor is veryimportant
in understanding human behavior
. We buy what we like best and what is best. It is becauseof perception that a particular job may appear a good job to one and bad to another.If people behave on the basis of their perception then changing behavior in a pre determined directioncould be made easier by understanding their present perception of the world.People act as they perceive and different people perceive things differently. People’s perception isdetermined by their needs.Perception is an important dynamite for the manager who wants to avoid making errors when dealing with people and events in the work settings. A manger’s response to a situation, for example, may bemisinterpreted by a subordinate who perceives the situation very differently. In order to deal withsubordinates effectively, a manager must understand their perception properly.
Perception process is composed of six processes, viz.,
organizing, interpreting,checking, and reacting
to stimuli. These processes are influenced by the perceiver and the situation.
Perception is a process of receiving and interpreting stimuli. The perceptual process begins when stimuliare received through sensory organs.These stimuli enter our organism through the sensory organs-vision, hearing, smell, touch, taste. We maynot be able to report the existence of certain stimuli, but our behaviour reveals that we are often subject totheir influence. Stimuli need not be external to us they may be internal also. External stimuli include lightwaves, sound waves, mechanical energy or pressure, and chemical energy from objects that one can smelland taste. Internal stimuli include energy generated by muscles, food passing through the digestive system,and glands secreting behaviour influencing hormones.
II. Perceptional Selectivity (Selecting Stimuli):
The process of filtering information received by our senses is called selecting stimuli or selectiveattention. Several factors influence selective attention. Two sets of factors govern the selection of stimuli:There are
(A) External and (B) Internal
(A) External Factors Influencing Selection
:The external factors influencing selection are nature, location, intensity, size, contrast, repetition, motion,and novelty and familiarity.
By nature we mean, whether the object is visual or auditory, and whether it involves pictures, people or animals. It is well known that pictures attracts attention more readily than words, that a picturewith human beings attracts attention more than a picture of inanimate objects alone, and that a rhymingauditory passage attracts attention more readily than the same passage presented as a narrative.