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´ADVERTISING IN E-COMMERCEµ
by Group 7
Advertising
 
any paid form of non-personal presentation and promotion of ideas, goods or services byan identified sponsor 
 
 part of promotional marketing in marketing mix (4 P¶s)
O
nline Advertising
 
advertising that appears while consumers are surfing the Web, including display ads,search related ads, online classifieds and other forms
 
form of promotion that uses the Internet and World Wide Web for the purpose of delivering marketing messages and attract customers
 
used by e-commerce marketers to build their brands or to attract visitors to their websites
E
ngagement
 
defined as a user interacting with an ad in any number of ways
Fo
rms
of 
 
O
nline Advertising1.
 
O
nline Display Ads
± might appear anywhere on an Internet user¶s screen.
y
 
 Banners-
banner-shaped ads found at the top, bottom, left, right, or center of awebpage.
 
y
 
 I 
nterstitials-
 
online display ads that appear between screen changes on a Websiteespecially while a new screen is loading.
 
y
 
 Pop
-u
 p
 s-
 
online ads that appear suddenly in a new window in front of thewindow being viewed.
y
 
T 
rick 
 
 Banner-
 
A
banner ad that looks like a dialog box with buttons. It simulatesan error message or an alert.
 
y
 
 Pop
-under-
Similar to a Pop-Up except that the window is loaded or sent behindthe current window so that the user does not see it until they close one or moreactive windows.
y
 
 R
ich-media-
 
display ads, which incorporate animation, video, sound, andinteractivity.
 
y
 
 M 
ob
ile
 
ad 
- an SMS text or multi-media message sent to a cell phone.
2
.
 
S
earch Related Ads ± 
or contextual advertising, in which text-based ads and linksappear alongside search engine results on sites such as Google and Yahoo!.
 3.
 
E-M
ail Advertising/
E-M
arketing ± 
legitimate e-mail advertisement also known as"opt-in e-mail advertising" to distinguish it from spam (unwanted, unsolicitedcommercial e-mail messages)
 
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