ISSUES ON

MEDIA
 Media for Modern Society
• Communication Media
-plays a major role in information,
cultural promotion and formation.
-Its role intensifies as a result of
technological process, the extent and
diversity of the news these forms of
media transmit and the influence they
exert on public opinion.
Technological Information
Processes

Diversity of COMMUNICATIONS
News MEDIA Cultural
Promotion

Influence exert
on Public
Formation
Through the Media…
-oppressed and under developed
people can be helped and be
changed
-can be an enormous factor to
speed up development in the
Third World
-messages are easy to grasp
FORMS OF
MASS
MEDIA
 THE PRESS

• the news-gathering business generally, or all

the people involved in gathering and reporting
on the news, especially journalists working on
newspapers
• Includes printed words, drawings, and pictures
which facilitates better comprehension and
gives a word a deeper impact
The Press…continued
• Christians have the right to be presented a
press which observes events in a broader light
and contributes to a valid judgment of things
via a broader perspective
 THE FILM
• Also known as motion pictures or movies:
considered as a medium for recording events,
a form of entertainment, or an art form

• conveys powerful message of human values

and conflicts, broaden horizons and deepens
visions much more than the traditional
theater is capable of
 Film/Movies can respond to a
number of expectations
It can come in the form of a….

Musical Drama
Animation Documentary
The Film…continued
• It convey powerful messages of human values
and conflicts, broadens horizons and deepens
visions much more than the traditional
theatre is capable of.
• The predominant film product today is raw
sex without love, and crass violence without
redemptive value
 Radio and Television

• Radio - Transmission of programs for the

public by radio broadcast.
Examples of Radio Medias are:
• Television - is a widely used
telecommunication medium for transmitting
and receiving moving images, accompanied by
sound. It came from the
Greek word tele –”far”
Latin word visio – “sight”
Examples of Television Medias
Radio & Television….contd
• enlarge and supersede the press in the
threefold service of information, education
and entertainment
 ADVERTISING
• is a form of communication used to influence
individuals to purchase products or services or
support political candidates or ideas.
• Frequently it communicates a message that
includes the name of the product or service
and how that product or service could
potentially benefit the consumer.
Examples of Advertising Medias

Print Advertising Outdoor

Advertising
Examples of Advertising Medias

Idea Advertising Person Advertising

 Importance of Advertising
☺ offers real social benefits
☺encourages widest distribution of products

People: instruments of communication exist

solely to stimulate peoples appetites which
can be satisfied later by acquisition of the
things that have been advertised
Values promoted by Mass advertising
-youthfulness
-sexual attraction
-romance
-prestige
-affluence
-power
 Mass Media and Manipulation
• Supreme law for mass media is respect for the
freedom of the communicating partners
• Manipulation- any unethical or vulgar act which
diminishes the freedom of these partners
• Plain Falsification is more evident while the
methods of partial information, overemphasis in one
aspect while ignoring important factors, distorting
proportions and so on are not easily detected.
• Frequently:… trouble lies with manipulators
who are unaware that they are being
manipulated or that they are manipulating
others.
• Serious threats to human integrity is the
constant exposure to scenes of excessive
cruelty
 NORMS OF CONDUCT:

• Selective Discretion
– selecting w/ freedom to make one’s
decision according to his/her own
choice & judgment.
• Critical Spirit
- “Bring them all to the test and then keep
what is good in them and avoid the bad,
whatever kind” (1 Thes.5:20).
• Ascetic Frugality
– practicing self-discipline w/ a view
to spiritual improvement.
 FREEDOM & TRUTH

Genuine Freedom
- freedom for the other people’s
freedom to love and to discern what
builds up and what can only disrupt
communion.
Harvey Cox’s suggestion for
evangelization :

1. a prudent limitation of those for the Good

News;
2. Christians should unite with all people of
goodwill to break the monopolies of the
mass media;
3. a holistic education that lends itself to the
virtue of discernment and constructive
critique;
4. the churches have to develop a
dialogical style that utilizes the mass
media which are most accessible to the
community; and
5. the use of the mass media through the
church so that the latter can be a
sounding board for those who do not
have voice in society
 MORALITY OF MEDIA
• Solidarity
- the consequence of genuine and proper
communication and free circulation of ideas
that further knowledge and respect for others.
- Passivity versus Vigilance
OBLIGATIONS OF…

Journalists
- to serve the truth and not obstruct the
dissemination of information
OBLIGATIONS OF…contd.

Civil Authorities
- to ensure that public morality and social
progress are not gravely endangered
through misuse of the media
- to punish any violation on the rights of
individuals to their reputation and
privacy
- to give timely and reliable reports
REPORTERS • Josephine Bajande
• Monique Balilu
• Ma. Elissa Pagulayan
• Bernaddette Sobremonte
• Anabelle Ventura

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