Marketing is a economic process by which goods and services are exchanged betweenthe producers and consumers and their values is determined in terms of money prices.
Scope of marketing
It is seen as the task of creating ,promoting & delivering goods & services tocustomers & business. Marketers are skilled in stimulating demand for the company’s products tey are responsible for demand management .marketing managers seek toinfluence the level , timing & composition of demand to meet the organizationsobjectivesMarketing people are involved in marketing ten types of entities
Physical goods constitute the bulk of production and marketing efforts.B.
A growing portion of business activities are focused on the production of services. The U.S. economy today consists of a 70-30 services to goods mix.C.
Marketers promote time-based events such as trade shows, artistic performances, and the Olympics.D.
By orchestrating several services and goods, a firm can create andmarket experiences such as Walt Disney World's Magic Kingdom.E.
Celebrity marketing is a major business.F.
Cities, states, regions and whole nations compete actively to attract tourists,factories, and new residents.G.
Are intangible rights of ownership of either real property (real estate) or financial property (stocks and bonds).