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Descriptive Research is Also Called Statistical Research

Descriptive Research is Also Called Statistical Research

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Published by: arun1811 on Mar 24, 2010
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Descriptive research is also called Statistical Research. The main goal of this typeof research is to describe the data and characteristics about what is being studied.The idea behind this type of research is to study frequencies, averages, and other statistical calculations. Although this research is highly accurate, it does not gather the causes behind a situation. Descriptive research is mainly done when aresearcher wants to gain a better understanding of a topic for example, a frozenready meals company learns that there is a growing demand for fresh ready meals but doesnt know much about the area of fresh food and so has to carry out researchin order to gain a better understanding. It is quantitative and uses surveys and panels and also the use of probability sampling.Descriptive research is the exploration of the existing certain phenomena. Thedetails of the facts wont be known. The existing phenomenas facts are not knownto the persons.Many scientific disciplines, especially social science and psychology, use thismethod to obtain a general overview of the subject.Some subjects cannot be observed in any other way; for example, a social casestudy of an individual subject is a descriptive research design andallows observation without affecting normal behavior.It is also useful where it is not possible to test and measure the large number of samples needed for more quantitative types of experimentation.These types of experiments are often used by anthropologists, psychologists andsocial scientists to observe natural behaviors without affecting them in any way. Itis also used by market researchers to judge the habits of customers, or bycompanies wishing to judge the morale of staff.
The results from a descriptive research can in no way be used as a definitiveanswer or to disprove a hypothesis but, if the limitations are understood, they canstill be a useful tool in many areas of scientific research.ADVANTAGESThe subject is being observed in a completely natural and unchanged naturalenvironment. A good example of this would be an anthropologist who wanted tostudy a tribe without affecting their normal behavior in any way. True experiments,whilst giving analyzable data, often adversely influence the normal behavior of thesubject.Descriptive research is often used as a pre-cursor to more quantitatively researchdesigns, the general overview giving some valuable pointers as to what variablesare worth testing quantitatively. Quantitative experiments are often expensive andtime-consuming so it is often good sense to get an idea of whathypotheses areworth testing.DISADVANTAGESBecause there are no variables manipulated, there is no way to statistically analyzethe results. Many scientists regard this type of study as very unreliable andµunscientific¶.In addition, the results of observational studies are not repeatable, and so there can be no replication of the experiment and reviewing of the results.SUMMARYDescriptive research design is a valid method for researching specific subjects andas a precursor to more quantitative studies. Whilst there are some valid concerns
about the statistical validity, as long as the limitations are understood by theresearcher, this type of study is an invaluable scientific tool.Whilst the results are always open to question and to different interpretations, thereis no doubt that they are preferable to performing no research at all.Read more: http://www.experiment-resources.com/descriptive-research-design.html#ixzz0j14xyLJUdescriptive research, also known as
research, describes data andcharacteristics about the
or phenomenon being studied. Descriptiveresearch answers the questions
how.Although the data description is factual, accurate and systematic, the researchcannot describe what caused a situation. Thus, descriptive research cannot be usedto create a
causal relationship
, where one variable affects another. In other words,descriptive research can be said to have a low requirement for 
internal validity
.The description is used for 
and other statistical calculations.Often the best approach, prior to writing descriptive research, is to conduct asurvey investigation.
Qualitative research
often has the aim of 
andresearchers may follow-up with examinations of why the observations exist andwhat the implications of the findings are.In short
descriptive research
deals with everything that can be counted and studied.But there are always restrictions to that. Your research must have an impact to thelives of the people around you. For example, finding the most frequent disease that

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