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Cultures Of Collaboration

Cultures Of Collaboration

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Published by Tom Ewing
Paper from the MRS Research 2010 conference about information flows online and researching "currents" in the social web.
Paper from the MRS Research 2010 conference about information flows online and researching "currents" in the social web.

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Published by: Tom Ewing on Mar 25, 2010
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11/16/2010

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CULTURES OF COLLABORATION1
Coming together
authors
Danny Murray
SSL International
Laure Manuel
Harris Interactive
 
23 & 24 mc 2010,t Pk Plz rvbkLd
   P   a   P   e   r    1
CULTURES OF COLLABORATION
PaPer 1
author
Tom Ewing,
Social Media Knowledge Leader, Kantar Operations
 
CULTURES OF COLLABORATION2
CuLtures oF CoLLaBoration
author
INTRODUCTIONThe age of communities
i    y w     cl d  c  ? “L”  cl d  bc  dybzzwd, clly bcd by j cl cp w pblc lk  arF’ “L Plybk” d ryPy’ c bk  ‘nw mr’  c pccl dl  w   cl d l   wk.
1
 a  l c,   w   “nw mr”, y w  d   ly 00,  c bzz d b vl y  , d  c w  b     pccl    d k  p . n cc wdy  cpl w vl d c d d xpl  l cy d lc wk. W   c  d  cq p b w  wk d   w y   –mroC? orC? – y kw ’   y.n   ccl  dp , , d    xcp. ol c – pclly  p  pd by bd – ’ ply c l. i c c    lw   d  bd v c, wc    p   wd pc  k c. Cc, c lp, Pr d dc k ll v     bdd cy – c  ’ lwy    l
2
.t   bckd  wc c  lk  d w  “c cy”   –  w c v ly x. F,   l p   mroC (mk rc ol C) c,   bdd: “pv l c   yclly d  c pp”
3
. B  d cld cvll p:   bd   z   cy,  d, d  b  cl w c  
4
. a cvv wc ll d  w  c?t q i  k   pp :  w x d  vlv c d   “cy” c wc d  cllbv pjc  d p w  c  vlvd? ad w c  c l w  pjc wk “  wld”? i d  d  i’   c  w   xpc  cl d – d     wl –  c.
Tom Ewing,
Social Media Knowledge Leader, Kantar Operations
 
CULTURES OF COLLABORATION3
i pcl, i’   lk   cy  cllbv l cvy  x d  c d bdd “lcy” w’v bc l w  c – dyc, wk-dv cllbv v wc i’   ‘c’. t cy  cvy  bc cly p  w  xpc  , d ’ c wll d  b  w   .i   c   pp i’ll lk b w  xpc     c  ’ “cl p” bc c by wc c pd d cv pp l, d     w  c w. i  cd c i’ll lk   cc  l cllb v  cl p d dc  d  ‘c’ l – -,  p cllbv v. i  d c i’ll   xpl  w c wk  pc, c  vy  wb vc. ad    c i’ll pcl  w c   dp cl c   .a wd  c:  pp   p  p w c cq. i  lly pclv, p  l cl l, d dd  w ppl   cl d l wy   c dy. i wll b dwk dd   d xpl    yp d  l  c v p d  2010 d p p  cc d pccl d   pp.i  ,  pp wll plly v  b  y   p dvlp   l wld d pbd  xpl ppc   .
“Stuff people do together”
my    q ’ j   c. a  pv dvdl i’v b bld d  l c  dcd, b  2000 w  c cy, iLm. my xpc  , d w i l y cld cc, w dld   pv mrs pp,
Conessions O A Moderator 
.
sc w  pp i’v jd K op  p   v ’ b  clld itc. t pp  itc  “   dl c xpc  pd”. i’ ldy d  p  pv xpc  ppl k wb vy  K p cp, b w v  wd  . o jb  l  lk  pl  c – pclly bl p – d  w cl d c   c w d.t l   b  y wk   “cl d kwld ld”  K op. Wk  w  kwldld  d w lvly y cpd  dcd xcly w “cl d”  cv. i dd p k  pcd clv p, d y wk d    “y l vc bd d  c  -d c”.t d   l, : y cld   ll . scl d,    i’ ccd, 
stu people do together online.
s y jb   lk   ppl d  l d k: w d  v  c c? hw c  pvppl’ xpc  c? ad ’ p  kp  d   w  b “!” d “ c’”. t’ ,  ll,   pc  c   fc w ppl d  w  c ’ d. t pc  c wll lly b b    l d cc    cl  qckly  pbl.B   l,  y  k c  b  y   dy bld  q  l – k dvdl    xd q w ld d bc w – by dc  d  dlwc l   ‘l lv’   pcp. F p-cv  -lc vy, c   lkd dp   pcp. a P Cly p   2008, “w w pp…   c ld l   Wb 2.0 wldd l ky l  .
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i  wd, l c lv v jyd c    l ply bc y c v–  bd d   – wc   bdly l w. i c y  vd  c – “l”  ‘w-c’  cc –  fd w  vl   q-d-w c l, d xc   dl ‘pd’
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