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BPSM MARICO

BPSM MARICO

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Published by: Chirag7083 on Mar 25, 2010
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INTRODUCTION
Marico is a leading Indian Group in Consumer Products & Services in the GlobalBeauty and Wellness space. Marico's Products and Services in Hair care, Skin Careand Healthy Foods generated a Turnover of about Rs. 23.9 billion (about USD 478Million) during 2008-09. Marico markets well-known brands such as Parachute,Saffola, Sweekar, Hair & Care, Nihar, Shanti, Mediker, Revive, Manjal, Kaya,Aromatic, Fiancée, Hair Code, Caivil, Code 10 and Black Chic. Marico's brands andtheir extensions occupyleadership positions with significant market shares in most categories- Coconut Oil,Hair Oils, Post wash hair care, Anti-lice Treatment, Premium Refined Edible Oils,niche Fabric Care etc. Marico is present in the Skin Care Solutions segment throughKaya Skin Clinics (101 in India, Middle East and Bangladesh) and its soap franchise.Marico's branded products are present in Bangladesh, other SAARC countries, theMiddle East, Egypt, Malaysia and South Africa. The Overseas Sales franchise of Marico's Consumer Products (whether as exports from India or as local operations ina foreign country) is one of the largest amongst Indian Companies and is entirely inbranded products and services.
 
HISTORY
The company was originally a join venture between a Lever group companyand Nissin of Japan, and its products were distributed through HLL's channels.
In 1988 The Company was incorporated on 13th October, under the name of Marico Foods Ltd. It obtained the Certificate of commencement of businesson 22nd November.
In 1989 The name of the Company was changed to Marico Industries Limitedw.e.f. 31st October.
In December, the Company entered into an agreement with M/s. RasoiIndustries Limited for purchase of its unit located at M.I.D.C Industrial Estate,Jalgaon.
Saffola won the Most Outstanding `Brand of the Year' Award instituted by theAdvertising Club of Mumbai in 1993.
In March 1996, the Company made a fresh issue of 10,00,000 equity sharesof Rs.10/- each, at a premium of Rs.165/- per share, simultaneously with anoffer for sale by the promoters of 26,25,000 equity shares of Rs.10/- each, ata premium of Rs.165/- per share.
In 2002 Marico Industries Ltd has informed BSE that the Board approved theIssue of bonus redeemable preference shares of aggregate face value of Rs290 million. Ratio -- 1:1 on equity enhanced after bonus issue of equityshares made by the Board on April 18, 2002 and approved by shareholders onJuly 18, 2002. The rate of dividend is 8% p.a.Increase in authorised sharecapital of the Company from Rs 300 million to Rs 600 million.
Marico acquires HLL`s Nihar for Rs 216 cr in 2006
In 2007 Marico Ltd has appointed Mr. Anand Kripalu as an Additional Non-Executive Director on the Board of Directors of the Company.
PRODUCTS
 
 
Saffola Hot Oil
 
Hair & CareNiha
 
Shanti Badam Amla
 
Mediker 
 
Caivil
 
VISSION AND MISSION

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