Fishing with the Stars
host, Byron Velvick (a.k.a.
, season 6,2004) knows where to fish. Hint: It’sright here in Palmetto Dunes. Readall about it on page 6.
Choosing a RealEstate Company?No problem!
By Linda S. Hopkins
When it comes to the most valuabletransaction you may ever complete—thebuying or selling of a home—choosing a real estate company is no small matter. The difference between hiring a great realestate company and a not-so-great realestate company can be a difference of tensof thousands of dollars or more. What distinguishes one sales company from another? At Dunes Marketing Group,qualities such as experience, performance,trust and commitment come to mind.
Experience & Performance
With over 5 billion dollars in sales, DunesMarketing Group is consistently rankedone of the top three sales companies inthe Lowcountry. Starting out as exclusiveagents for new communities like PalmettoDunes, Leamington and Shelter Cove, they have evolved into a full-service generalbrokerage company with five locations andalmost 100 professional, licensed agents.Over the past 30 years, Dunes MarketingGroup has built a stellar reputation. It allstarted with a vision to become a top-notchsales company featuring the best agents in thebusiness. DMG has recruited many smart,talented and seasoned real estate professionalsover the years who have a special knack for making homeownership dreams come truefor tens of thousands of customers. According to Bill Baldwin, director of marketing and sales, more than 60 percent of all properties listed by their agents arealso sold by their agents. That’s no surpriseconsidering that their listing businessis a top priority. “Simply stated, sellingproperties is our specialty. While our agentsappreciate our phenomenal growth andimpressive track record, rest assured that their mission each day remains unchanged:to get results for you,” said Baldwin.DMG backs up this focus with creative,cutting-edge marketing programs that Whether you are a property owner or a vacation visitor, you know you have discoveredsomething special here on Hilton Head Island. Maybe you stumbled upon it by accident—youcame for a business conference or a golf tournament. Or perhaps a friend invited you here. Through word of mouth or media marketing, somehow you found this slice of paradise. What drew you over the bridge the first time? What brought you back? What enticed you to stay? These are the questions Karen Kozemchak, director of marketing for Palmetto DunesOceanfront Resort™, considers in making advertising and marketing decisions every day. It is her main mission to find out who comes here and why and to make sure each guest hasan experience that exceeds all expectations.
Why you should care
Now that you’re here, you may be wondering why you should care how the resort ismarketed. Kozemchak explains: “Anything we do to enhance a visitor experience helps toenhance the long-term potential customer for residential living. Everything we do supportsthe property values for people who live here now and people who will live here in the future.It’s all part of the cycle.”Kozemchak also pointed out advantages for homeowners who participate in the rentalprogram. “If your home or villa is rented through our system, we are able to providepreferred rates [on amenities such as golf, tennis, canoe rentals, kayaking, etc.] to both you and your guests. There is an advantage to being connected to the experience and theengine we have going,” she said.She also encourages residents and business owners to do their part in promoting theproperty. “We are all in the hospitality business,” she said. “Everything that we do as a business or as individuals affects the perception and image of our property. If a customer has
By Linda S. Hopkins
The ideal family friendly vacation destination, with outstanding golf plus more activities and amenities than anyother Southeast resort. That’s Palmetto Dunes Oceanfront Resort.
magazine named it“#1 Family Resort” in the U.S. and
awarded it its Silver Medal as one of the country’s top resorts.
Book your 2010 Vacation Early!
• 10 – 30% off
select home & villa rentals.
• Free bikes
—up to 4 bikes per villa, 8 bikes per home.
• Free tennis
—two hours of court time daily.
• Free kayaks
—two hour kayak or canoe rental.
• Preferred rates
on golf & all outdoor activities.
Limited availability. Some restrictions may apply. Customized resort packages available.
For more information & reservations, call:
Enjoy the ultimate island escape atPalmetto Dunes Oceanfront Resort. Visit:
Play More. Do More. Get More.
at Palmetto Dunes Oceanfront Resort
PD Attracting Visitors with Savvy Marketing,Clear Messaging and Strong Branding
The Grass Reallyis Greener!
Palmetto Dunes UpgradesGeorge Fazio Course
by Allison Hersh
If you think the grass is greener, it’snot your imagination. Palmetto DunesOceanfront Resort recently replaced all TifDwarf Bermudagrass on the popular George Fazio Course with a state-of-the-art,shade-tolerant Diamond Zoysia grass. Thegrass conversion, as well as an expansionof the current green surface area on many greens, ensures superior year-round playingconditions for golfers of every skill level.“It’s about giving our golfers a consistent experience across all 18 holes and on thepractice green all year-round,” said Bret Martin, vice president of resort operationsfor Palmetto Dunes Oceanfront Resort. “We won’t have the transition period in thespring and in the fall that we traditionally had with the Bermudagrass.”Diamond Zoysia, a warm-weather grass variety developed at Texas A&M, boastsexcellent tolerance to low-light conditions,salty soil and high traffic. It retains its color in the fall and has an early spring green-up period, making it an ideal choice for theGeorge Fazio Course at Palmetto Dunes.Many golfers regard the George FazioCourse at Palmetto Dunes Oceanfront Resort as the most challenging layout on Hilton Head Island. Designed by oneof America’s most revered golf coursearchitects, the George Fazio Course is theonly par-70 golf course on Hilton HeadIsland and is consistently ranked among thenation’s top 100 courses. The Fazio golf course demands a combination of long play and precise golf shots. From the 432-yard 1st hole to the 462- yard 18th hole, the layout features par-4sdefined by bunkers and water hazards.“Golfers who have played this course inthe past will now enjoy a more consistent and in many instances an expanded greensurface,” said Martin. “We invite golfersto check out the enhanced Fazio coursethis spring.”
continued on page 2 continued on page 10
Can You Find the Hidden Mickeys?
Disney’s Hilton Head Island Resort is your one-stop shop for allthings Disney: Mickey Crocs, mouse ears, trading pins, toys,games, books, jewelry, resort wear and much more. A great placeto take the grandkids or shop for gifts and souvenirs. Read allabout it on page 19.
Palmetto Dunes’ new Web design and targeted marketing campaign pays off in visitor increases and enhanced property values.