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An evaluative Analysis on Philippine ETV programs; Basis for development

An evaluative Analysis on Philippine ETV programs; Basis for development

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Published by nikko norman

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Published by: nikko norman on Mar 26, 2010
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CHAPTER IThe Problem and Its Background
INTRODUCTIONBroadcasting has been a key ideological and avant-garde tool for helping theFilipino Children when it comes to mass education. Through years, the media iscontinuously working on providing not only the information and entertainment but mostof all changing lives. The media uphold its commitment for educating the masses as it isstipulated in Broadcast Media Council (BMC) and Kapisanan ng mga Brodkaster ngPilipinas (KBP), moreover from the Philippine Constitution’s provisions. Broadcasting asa tool for education is undeniably efficient and effective especially when the mediumtelevision is being used. It has both visual and audal medium which made television atease to capture the attentions of the young audiences. Thus, the idea of EducationalTelevision has made its legacy to the Philippine History of Broadcasting as well as in theHistory of Educational Development.Educational Television is produced TV program formats which aim to educatecertain target audience accord to a specified information and goal directives. Sometimesinstructions, descriptions, narrations and expositions were used for the effectiveness of the program. Here in the Philippines, there are many ETV programs produced in differentfree TV stations; Sineskwela Math-tinik, Pahina, Epol Apple, Matanglawin (ABS-CBN);
Batang Bibo, Lovely Day (GMA 7). It discerns that Philippine Broadcasting made aneffort and concerns on responsible broadcasting. Here, the ETV programs follow acurriculum for subject topics and uses a “media mechanized” way of teaching the lessons.The program considers the demographics (age, location, income of the family) and psychographics (viewing habits, viewing motivations). The intellectual statuses were alsoconsidered to know if the audience could understand the depictions and intricacies of lessons being discussed in the ETV program. Consultations from education professionalswere conducted to assure if the program is “child friendly” and effective tool for learningthe specified subject sphere. In local setting, ETV programs focuses on the subjects likeScience and Technology, Health, English and Mathematics. Moreover, it is not justmerely explaining concepts, rules and theories the programs also promote essentialcultural and ethical values which made ETV an excellent way of teaching. The ETV programs also received recognition from the Department of Education and Anak TV seal,the accreditation means the credibility of the programs.The advent of changes in technology which brings out new interests for childrenwas a new challenge to the Educational Broadcasting Industry. The birth of mp3 players,PSP and other game consoles and social networking services is one of the constraints of teaching the young audience. The insufficient budget and attention for ETV programswas also an issue. Before blaming to it, the main issue is that, Do ETV programs couldadjust and adapt to the new trends of media technology? Do the changes on curriculum
could adapt to it? Do the students and the teachers needs were met on the ETV programs?What are the possible innovations have to make to produce to upgrade the ebbingeducation of Filipino children?This research will focus on the efficiency and affectivity of the ETV programs. Itwill answer the needs of the students and teachers for a specific educational program. The problems were the subjects to be taught, the curriculum basis, the strategies, the values,the entertainment aspect and lastly the impact or change of such program to the learningof the students. It is a good focus of research since nowadays the technologies andeconomic crisis is a big agent that hinders the learning of the students in Academics.Education is a fundamental need of a citizen to achieve the affluent life and help theeconomic growth of the country. Media, as a responsible institution for educating themasses should exert time, money and effort for doing quality programs for children. Herethe research will provide a standard on what should an ETV programs cater to thegrowing and ever changing mass audience. The research will yield results that will give astatus or idea that will reveal interventions for next generation media education. This willevaluate the educational television programs as basis for broadcast program development.
Statement of the Problems:

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