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GTA IV: Statement by ESRB/NIMF (25 April 2008)

GTA IV: Statement by ESRB/NIMF (25 April 2008)

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Published by malagirlfriend

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Published by: malagirlfriend on May 07, 2008
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05/09/2014

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 FOR IMMEDIATE RELEASE 
Contacts: Darin Broton, NIMF Eliot Mizrachi, ESRBdbroton@tunheim.com emizrachi@esrb.org  952.851.7286 917.522.3235ENTERTAINMENT SOFTWARE RATING BOARD AND NATIONAL INSTITUTE ONMEDIA AND THE FAMILY REMIND PARENTS TO OBSERVE ESRB RATINGS WHENCHOOSING VIDEO GAMES FOR THEIR CHILDREN 
April 25, 2008 - In advance of the release of
Grand Theft Auto IV 
, the latest installmentof the popular
Grand Theft Auto 
series,
 
the Entertainment Software Rating Board(ESRB) and the National Institute on Media and the Family are taking the opportunity toremind and encourage parents to review the ESRB ratings when selecting games.
JOINT STATEMENT OF ESRB PRESIDENT PATRICIA VANCE AND NATIONALINSTITUTE ON MEDIA AND THE FAMILY FOUNDER DAVID WALSH, Ph.D.:
"With the latest installment of the
Grand Theft Auto 
series,
Grand Theft Auto IV 
, set to bereleased on April 29
th
, parents need to be reminded to make sure their kids are playinggames appropriate for their age and level of maturity.
Grand Theft Auto IV 
is rated M(Mature for ages 17+) by the Entertainment Software Rating Board (ESRB), which ratescomputer and video games. The game’s rating also includes content descriptors for
 Intense Violence 
,
Blood 
,
Strong Language 
,
Strong Sexual Content 
,
Partial Nudity 
and
 Use of Drugs and Alcohol 
."According to the Federal Trade Commission, a parent is involved in the purchase of avideo game nearly nine out of every ten times, so it is critical that parents consider theassigned rating carefully when purchasing or renting computer and video games for theirchildren.“The ESRB and the National Institute on Media and the Family encourage parents to beinformed and exercise their discretion when considering the purchase of all M-ratedgames. Parents should look for the ESRB rating on the game’s box, which providesguidance on age-appropriateness as well as describes the content in the game. With theaverage age of a gamer today being over 30, some games are clearly not intended foryounger audiences, making the ratings a vital resource for parents in selecting age-appropriate computer and video games for their families."In addition to the ESRB ratings, which can be found on the ESRB's website(www.esrb.org), there are various tools and resources that parents can use to makeinformed decisions and exercise control over the games their kids play, including readingreviews and setting the parental controls that are built into their gaming consoles.
 
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