Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
2Activity
×
0 of .
Results for:
No results containing your search query
P. 1
Daemon Group Case Study Shalom

Daemon Group Case Study Shalom

Ratings: (0)|Views: 967|Likes:
Published by catdouglas
Daemon Group works with the Shalom Institute, a pro-bono client implementing a targeted media campaign to increase the number of Aboriginal Medical students in Australia.
Daemon Group works with the Shalom Institute, a pro-bono client implementing a targeted media campaign to increase the number of Aboriginal Medical students in Australia.

More info:

Published by: catdouglas on May 07, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See More
See less

06/16/2009

pdf

text

original

 
Daemn 2iC Case Study
Challenge.
Utiise PR t supprt te Sam Institute’s prjectga  securing tree u scarsips t teUniversity  New Sut Waes.
Strategy 
Daemn 2iC deveped a targeted media reatinscampaign t generate awareness and supprtr te Sam Gamarada Art Exiitin and tescarsip prgram, amngst te target audience ‘ptentia uyers’Daemn 2iC impemented a tw prnged appract secure maximum cverage in te ead up t andtrugut te art exiitin.Media anges were deveped and taired tappea t te arts media and cncurrenty tapint te scia issues  indigenus Austraians,t demnstrate te need and imprtance  teSam Institute’s educatin initiative.
reSultS
Daemn 2iC secured a tta  4 pieces  mediacverage n ea  te Sam Institute intp-tier media, raising awareness  te SamGamarada Art Exiitin and te scarsipprgram amngst te target audience ‘ptentia uyers’. An estimated 5% increase in attendance cmparedt ast year’s Sam Gamarada Art Exiitin eventwas acieved and a tta  $87,000 wrt Indigenus artwrk was sd. Tis represents teest resuts yet r te Sam Gamarada Art Exiitin.84%  a campaign key messages were deiveredt te target audience via te media cverage,successuy educating ‘ptentia uyers’ autte Sam Gamarada Art Exiitin and tescarsip prgram.Tanks t te success  te 2007 SamGamarada Art Exiitin, tree new u scarsipswi e unded cmmencing in 2008.
the Shalom gamarada art exhibition waS an outStandingSuCCeSS thiS year due, in no Small part, to the wonderfulpubliCity Created by daemon 2C. many viSitorS Commentedthat they had heard about the exhibition “everywhere
Ilone Lee
President  Te Sam Institute
Shalom gamarada art exhibition
DAEMoN 2iC IMPlEMENTED A TARGETED MEDIA RElATIoNS CAMPAIGN To SUPPoRT ThISPRo-boNo ClIENT IN booSTING ThE NUMbER of AboRIGINAl MEDICAl STUDENTS IN AUSTRAlIA

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->