Daemn 2iC – Case Study
Utiise PR t supprt te Sam Institute’s prjectga securing tree u scarsips t teUniversity New Sut Waes.
Daemn 2iC deveped a targeted media reatinscampaign t generate awareness and supprtr te Sam Gamarada Art Exiitin and tescarsip prgram, amngst te target audience ‘ptentia uyers’Daemn 2iC impemented a tw prnged appract secure maximum cverage in te ead up t andtrugut te art exiitin.Media anges were deveped and taired tappea t te arts media and cncurrenty tapint te scia issues indigenus Austraians,t demnstrate te need and imprtance teSam Institute’s educatin initiative.
Daemn 2iC secured a tta 4 pieces mediacverage n ea te Sam Institute intp-tier media, raising awareness te SamGamarada Art Exiitin and te scarsipprgram amngst te target audience ‘ptentia uyers’. An estimated 5% increase in attendance cmparedt ast year’s Sam Gamarada Art Exiitin eventwas acieved and a tta $87,000 wrt Indigenus artwrk was sd. Tis represents teest resuts yet r te Sam Gamarada Art Exiitin.84% a campaign key messages were deiveredt te target audience via te media cverage,successuy educating ‘ptentia uyers’ autte Sam Gamarada Art Exiitin and tescarsip prgram.Tanks t te success te 2007 SamGamarada Art Exiitin, tree new u scarsipswi e unded cmmencing in 2008.
the Shalom gamarada art exhibition waS an outStandingSuCCeSS thiS year due, in no Small part, to the wonderfulpubliCity Created by daemon 2C. many viSitorS Commentedthat they had heard about the exhibition “everywhere
President Te Sam Institute
Shalom gamarada art exhibition
DAEMoN 2iC IMPlEMENTED A TARGETED MEDIA RElATIoNS CAMPAIGN To SUPPoRT ThISPRo-boNo ClIENT IN booSTING ThE NUMbER of AboRIGINAl MEDICAl STUDENTS IN AUSTRAlIA