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Annual Newspaper Ad Expenditures

Annual Newspaper Ad Expenditures

Ratings: (0)|Views: 12,533|Likes:
Published by Ben Parr
NAA's numbers for revenue on newspapers.
NAA's numbers for revenue on newspapers.

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Published by: Ben Parr on Mar 26, 2010
Copyright:Attribution Non-commercial

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07/19/2013

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ADVERTISING CATEGORIESRETAILYear $Millions %Change $Millions %Change $Millions %Change $Millions %change $Millions %change $Millions %Change1950
$518 11.9%$1,175 6.3%$377 9.9%$2,070 8.3%
1951
$529 2.1%$1,259 7.1%$463 22.8%$2,251 8.7%
1952
$537 1.5%$1,411 12.1%$516 11.4%$2,464 9.5%
1953
$606 12.8%$1,455 3.1%$571 10.7%$2,632 6.8%
1954
$607 0.2%$1,539 5.8%$539 -5.6%$2,685 2.0%
1955
$712 17.3%$1,755 14.0%$610 13.2%$3,077 14.6%
1956
$768 5.9%$1,808 3.0%$661 8.4%$3,223 4.7%
1957
$738 0.8%$1,835 1.5%$665 0.6%$3,268 1.4%
1958
$724 -4.7%$1,802 -1.8%$650 -2.3%$3,176 -2.8%
1959
$774 6.9%$2,014 11.8%$738 13.5%$3,526 11.0%
1960
$778 0.5%$2,100 4.3%$803 8.8%$3,681 4.4%
1961
$744 -4.4%$2,053 -2.2%$804 0.1%$3,601 -2.2%
1962
$722 -3.0%$2,103 2.4%$834 3.7%$3,659 1.6%
1963
$702 -2.8%$2,211 5.1%$867 4.7%$3,780 3.3%
1964
$773 10.1%$2,344 6.0%$1,003 15.7%$4,120 9.0%
1965
$783 1.3%$2,429 3.6%$1,214 21.0%$4,426 7.4%
1966
$887 13.3%$2,645 8.9%$1,333 9.8%$4,865 9.9%
1967
$846 -4.6%$2,760 4.3%$1,304 -2.2%$4,910 0.9%
1968
$889 5.1%$2,919 5.8%$1,424 9.2%$5,232 6.6%
1969
$943 6.1%$3,166 8.5%$1,605 12.7%$5,714 9.2%
1970
$891 -5.5%$3,292 4.0%$1,521 -5.2%$5,704 -0.2%
1971
$972 9.1%$3,565 8.3%$1,630 7.2%$6,167 8.1%
1972
$1,062 9.3%$3,964 11.2%$1,913 17.4%$6,939 12.5%
1973
$1,049 -1.2%$4,245 7.1%$2,187 14.3%$7,481 7.8%
1974
$1,105 5.3%$4,563 7.5%$2,174 -0.6%$7,842 4.8%
1975
$1,109 0.4%$4,966 8.8%$2,159 -0.7%$8,234 5.0%
1976
$1,342 21.0%$5,668 14.1%$2,608 20.8%$9,618 16.8%
1977
$1,472 9.7%$6,241 10.1%$3,038 16.5%$10,751 11.8%
NATIONAL CLASSIFIEDNEWSPAPER PRINTTOTALNEWSPAPER ONLINETOTALCOMBINEDNEWSPAPER PRINTAND ONLINE TOTAL

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christopher_halligan added this note
The Newspaper Association of America website is a great resource for even more data of this type... http://www.naa.org/Trends-and-Numbers...
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