JAIPURIA INSTITUTE OF MANAGEMENT,LUCKNOW

Project Report On

EVANGELISM MARKETING

MARKETING MANGEMENT-II

Submitted To: Submitted By:Dr. Shalini Nath Tripathi Kaushlendra KumarSingh (066)Kanishka Jauhari (064)Md Arif Khan (081)Manoj Kumar Maurya (076)Navneet Kumar Singh(088)

Marketing Management -21

ACKNOWLEDGEMENT

The satisfaction and euphoria that accompany thesuccessful completion of any work would be incompleteunless we mention some of the persons, as an expression of gratitude, which made it possible, whose constant guidanceand encouragement served as a beckon light and crownedthe efforts and success.We take this opportunity of expressing our gratitude to

Dr.Shalini Nath Tripathi

who has always been of immensehelp during the making of this project, which helped us agreat deal in enhancing our knowledge by virtue of practical application. Her guidance and support carried usall through the preparation of this project.

Marketing Management -22

CONTENTS

Sr.No.Chapter Name Page No.

1. OBJECTIVE 42. Genesis 53. Marketing Research 64. Research Design 95. Field Work 136. Limitations 167. Literature Review 178. Professional Opinion 219. Practical Examples 3210. Findings 3411. Discussions and Inferences 3612. Future Implications 3713. Bibliography 3814. Appendix 39

Marketing Management -23