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Walls

Walls

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Published by soldasterz

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Published by: soldasterz on Mar 26, 2010
Copyright:Attribution Non-commercial

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11/28/2013

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11 |Page 
GROUP MEMBERS:
 
 
22 |Page 
Contents
Acknowledgement ..................................................................................................................... 4Introduction of Company ........................................................................................................... 4History of Corporate ................................................................................................................... 6MISSION STATEMENT ................................................................................................................. 7Adding vitality to life .................................................................................................................. 7Walls guaranteed Halal - Statement .......................................................................................... 8Innovations ............................................................................................................................. 8Company`s orientation towards launching Cornetto ................................................................. 9Ingredients ................................................................................................................................. 9GOODS CLASSIFICATION ........................................................................................................... 10OBJECTIVES OF WALL'S............................................................................................................. 11Target market:.......................................................................................................................... 11Market Attractiveness .............................................................................................................. 11Product life cycle: ..................................................................................................................... 12
Stages of Product Life Cycle:
................................................................................................. 13Changing the Marketing Mix: ................................................................................................... 15Position of walls (Cornetto) in PLC stage: ............................................................................ 16Strategies of Product Life Cycle: ............................................................................................... 174Ps OF CORNETTO: .................................................................................................................. 18Pricing :..................................................................................................................................... 19Pricing strategies ...................................................................................................................... 19PRICING STRATEGY ................................................................................................................... 20Placement ................................................................................................................................ 21Promotion ................................................................................................................................ 21Promotional mix ....................................................................................................................... 221
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Promotional Objectives ........................................................................................................ 24
 
 
33 |Page 
Promotional Tools .................................................................................................................... 25
1.
ADVERTISEMENT: .......................................................................................................... 252. SALES PROMOTION ........................................................................................................... 263. Public Relations ................................................................................................................ 27Packaging ................................................................................................................................. 27DISTRIBUTION CHANNEL .......................................................................................................... 28DISTRIBUTION STRATEGIES ...................................................................................................... 30Marketing Environment ........................................................................................................... 31CHARACTERISTICS OF THE MARKET ......................................................................................... 31Micro Environment: .......................................................................................................... 31Market Segmentation .............................................................................................................. 33Macro Environment: ......................................................................................................... 33MAKET SEGMENTATION PROCESS ........................................................................................... 34Market Targeting Process......................................................................................................... 37Product development process of eight steps ........................................................................... 37Internal sources .................................................................................................................... 38External sources: .................................................................................................................. 38Idea screening:...................................................................................................................... 38Concept development and testing:- ..................................................................................... 39Concept testing: .................................................................................................................... 39Product development ........................................................................................................... 40Commercialization: ............................................................................................................... 40Product position ................................................................................................................... 41SWOT ANALYSIS ....................................................................................................................... 41Marketing Department (sales force) ........................................................................................ 43Hierarchy of Marketing Department (sales force) .................................................................... 44INTERVIEW QUESTIONS ........................................................................................................... 45Survey questionnaire: .............................................................................................................. 48
REFERENCES
.................................................................................................................................... 53
 

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