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Dstribution Channels

Dstribution Channels

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Published by apalaciosp70

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Categories:Topics, Art & Design
Published by: apalaciosp70 on Mar 27, 2010
Copyright:Attribution Non-commercial

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11/07/2012

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Distribution ChannelsDistribution Channels
 
Distribution ChannelsDistribution Channels
A set of interdependent organizationsA set of interdependent organizations(intermediaries) involved in the process of (intermediaries) involved in the process of making a product or service available for making a product or service available for use or consumption.use or consumption.
Channel decisionsChannel decisions
affect other marketing decisionsaffect other marketing decisions
involve long-term commitmentsinvolve long-term commitments
 
The Role of Distribution ActivitiesThe Role of Distribution Activitiesin Marketingin Marketing
DistributionDistribution
Physically moving products and establishingPhysically moving products and establishingintermediary relationships to support suchintermediary relationships to support suchmovement.movement.
Physical Distribution (Logistics)Physical Distribution (Logistics)
The activities of distribution involved in theThe activities of distribution involved in thephysical relocation of products.physical relocation of products.
Channel of DistributionChannel of Distribution
The system of relationships established to guideThe system of relationships established to guidethe movement of a product.the movement of a product.

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