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The Great Late-Night Poll: Where the Hosts Stand Now
Viewers with income less than $75,000:
65%
Political party membership:
Democrat (47%)
,
Independent (31%)
and
Republican (17%)
Top news networks:
CNN (28%)
,
MSNBC (17%)
and
Fox News (14%)
Favorite cable networks:
Comedy Central
,
AMC
and
Cartoon Network
TV Shows:
Family Guy
,
Game of Thrones
,
South Park
,
The Walking Dead
and
Doctor Who
Alcohol of choice:
Beer (20%)
and
wine (14%)
Viewers with income less than $75,000:
67%
Political party membership:
Democrat (36%)
,
Republican (31%)
and
Independent (27%)
Top news networks:
CNN (26%)
,
Fox News (18%)
and
MSNBC (12%)
Favorite cable networks:
USA
and
ABC Family
TV shows:
NCIS
and
The Voice
Alcohol of choice:
Beer
and
wine tied at (16%)
Viewers with income less than $75,000:
67%
Political party membership:
Democrat (34%)
,
Republican (33%)
and
Independent (30%)
Top news networks:
CNN (24%)
,
Fox News (21%)
and
MSNBC (10%)
Favorite cable networks:
A&E
and
National Geographic
TV shows:
Shark Tank
and
The Bachelorette
Alcohol of choice:
Beer (16%)
and
wine (10%)
Trevor
NOAH
Seth
MEYERS
Larry
WILMORE
James
CORDEN
Conan
O’BRIEN
Stephen Colbert
Two months in, Colbert’s CBS
Late Show
viewers skew young and male and are the most socially liberal of the broadcast shows. They are wealthier and significantly more likely to be atheist and have a master’s degree.
Attend church at least a few times a month28% Protestant18% Catholic30% Atheist37% Protestant29% Catholic14% Atheist41% Protestant28% Catholic16% AtheistAttend church at least a few times a monthAttend church at least a few times a month
57%59%54%46%48%
Under 35
57%
Under 35
63%
Under 35
54%
Under 35
58%
Under 35
49%
Over 35
56%
Over 35
56%
Over 35
54%
Over 35
38%
Over 35
46%
Jimmy Fallon
Fallon’s NBC viewers are more likely to be married, moderate and female. They also are least supportive of Obama’s presidency and most likely to think the country is on the wrong track.
Jimmy Kimmel
Kimmel’s ABC viewers are more likely to be older and socially conservative or Republican. They are split evenly between men and women, skew Protestant and tend to watch other ABC shows.
o f F a l l o n v i e w e r s a r e m a r r i e d
of Colbert viewers mostlikely to use
SNAPCHAT
of Fallon viewers mostlikely use
PINTEREST
of Kimmel viewers mostlikely to use
GOOGLE+
D I G I T A L D I G I T A L D I G I T A L
Which of the following hosts are on the way up? The Top 5 revealed
of African-Americans like Noah
WHICH 2016 PRESIDENTIAL CANDIDATE DO YOU FAVOR?
On the issues: While
Colbert
and
Kimmel
viewers lean toward opposite ends of the political spectrum,
Fallon
bridges the divide and captures swing voters. All viewers want legal marijuana and marriage equality.
COLBERT KIMMEL
On personality measures, Fallon holds the broadest appeal, outperforming Kimmel and Colbert on attributes related to likability and credibility. Pollsters asked for responses to specific words.
Of the three 11:35 p.m.broadcast personalities, viewers said they want to …
If the election for presidenttook place today, and
Donald Trump
was the Republican candidate and
Hillary Clinton
was theDemocratic candidate, forwhom would you vote?
So …
IN YOUR OPINION, IS
DONALD TRUMP
MORE QUALIFIED TO BE THE
PRESIDENT OFTHE UNITED STATES
OR
A HOST
TALK SHOW?
“COOL DUDE”“AUTHENTIC”“PARTY ANIMAL”
FALLON
22%
COLBERT
23%
COLBERT
49
%
Colbert
39
%
Fallon
36
%
Kimmel
22
%
Colbert
29
%
Fallon
30
%
Kimmel
16
%
Colbert
20
%
Fallon
18
%
Kimmel
12
%
Colbert
13
%
Fallon
13
%
Kimmel
12
%
Colbert
11
%
Fallon
8
%
Kimmel
30%
KIMMEL
26%
KIMMEL
47%
FALLON
51%
FALLON
… havea beer ith… go ona dateith
40
%
Colbert
44
%
Fallon
46
%
Kimmel
Hillary ClintonBernie SandersDonald TrumpBen CarsonJeb BushCarly Fiorina
skew
Democrat
, but Kimmel’s viewers are the most likely to be divided
Stronger gun lawsSupportOppose
ColbertFallonKimmel
Legalizing marijuanaLegalizing same-sex marriageBuilding a wall around the U.S. border to stop immigrantsIncreasing taxeson the top 2%
ALL
59
%
41
%FALLON
56
%
44
%KIMMEL
52
%
48
%COLBERT
72
%
28
%
HOST PREZ
Support orOppose?
►▼
The Hosts
SupportOpposeSupportOpposeSupportOppose
73
%
76
%
61
%
52
%
59
%
78
%
63
%
57
%
63
%
57
%
42
%
81
%
26
%
22
%
37
%
43
%
37
%
43
%
58
%
19
%
24
%
39
%
48
%
41
%
66
%
34
%
SupportOppose
65
%
35
%
66
%
34
%
SupportOpposeSupportOpposeSupportOpposeSupportOpposeSupportOppose
SupportOpposeSupportOpposeSupportOpposeSupportOpposeSupportOppose
“OPINIONATED”