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IDEO

IDEO

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Published by pejotta
Metodología de oficina IDEO
Extracto de Contenido publico de pagina IDEO
Metodología de oficina IDEO
Extracto de Contenido publico de pagina IDEO

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Published by: pejotta on Mar 27, 2010
Copyright:Attribution Non-commercial

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10/03/2013

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MAY 17, 2004
www.businessweek.com
HEPOWERO
 A tiny firm called
IDEO
redefinedgood design by creating experiences,not just products. Now it’s changing the way companies innovate.
BY BRUCE NUSSBAUM
CEO Tim Brown
(
left
)
Founder David Kelley
PROFITS1ST QTRRESULTS FOR 900COMPANIESBOOK EXCERPTTHE NEW RATIONALEXUBERANCEINVESTINGFINDING THE BESTONLINE BROKERS
   c   o   v   e   r   p   h   o   t   o   g   r   p   h   y   b   y   t   i   m   o   t   h   y   a   r   c   h   i   b   a   l   d
 
COVERSTORY
THEPOWEROF
 
, 2004|
BusinessWeek 
|
3
IDEO
redefined gooddesign by creatingexperiences, not just products. Now it’schanging the way companies innovate
BY BRUCE NUSSBAUM
DESIGN
MANAGED CHAOS
IDEO’s brainstorming sessionsare wild, woolly—and fun. They can generate asmany as 100 ideas in an hour
   p   e   t   e   r   d   a   s   i   l   v   a   (   2   )

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