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Project Report

Project Report

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Published by Aditya

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Published by: Aditya on Mar 28, 2010
Copyright:Attribution Non-commercial

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10/04/2010

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APROJECT REPORTON
“Recruitment of Insurance Advisors for ICICI Prudential Life Insurance Co. Ltd”
CONDUCTED AT:ICICI PRUDENTIAL LIFE INSURANCE,HISARSUBMITTED TO;KURUKSHETRA UNIVERSITY, KURUKSHETRA
IN PARTIAL FULFILLMENT OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (MBA)(SESSION 2006-2008)Under the supervision of Submitted By:-Mrs. Rimpi Walia SIMMIFaculty member (MBA Dept.) MBA (2
nd
Year)MMIM, Mullana (Ambala) Roll no. 1575MMIM, INSTITUTE OF MANAGEMENT MULLANAAFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA
 
CONTENTS
PREFACE
CERTIFICATE
ACKNOWLEDGEMENT
DECLARATION
INTRODUCTION
INDUSTRY PROFILE
PROFILE OF THE COMPANY
ABOUT THE TOPIC
RESEARCH METHODOLOGY
 
Objective of the study.
Type of research
Research design
Source of data
Sampling plan
Sample size
Methods of data collection
Instrument used for data collection
Limitations of study.
FINDINGS AND DATA ANALYSIS
SUGGESTIONS
 
CONCLUSION
BIBLIOGRAPHY
 
PREFACE
Someone has greatly said that practical knowledge is far better than classroomteaching. During this project I fully realized this and come to know about thepresent real world of Life Insurance
marketing 
. Since it includes all the activitiesinvolved in selling goods or services directly to final customers. I am pleased toknow about the consumers’ wants and competitors activities in the real world of Insurance.The subject of my study was Recruitment of Financial Advisors for ICICIPrudential life Insurance Co. Ltd. I have done by applying various tools like Telecalling and through direct interaction with customer’s .I have also done a marketsurvey with the use of a questionnaire to know the clients interest towards thepart time business opportunity of Insurance Advisor.The report contains first of all brief introduction about the company. Then itcontains the complete description of the job done and in the last the growthopportunities and suggestions.

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