How to Build Your Own Social Media Monitoring Service -Marshall Sponder

Social Influence Monitoring On a Shoestring

Social InfluenceMonitoring On aShoestring

March 31

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Leveraging what you know and how you useit that makes Social Monitoring interestingand insightful.

Covers two sessions and more .

How to Build Your Own Social Media Monitoring ServiceMarshall Sponder (Webmetricsguru.com) explains how tobuild your own social media monitoring tool using the manyfree services available, including Yahoo Pipes, Tattler (aDrupal module) RSS feeds and Netvibes. This is a non-technical session.How to Monitor Sentiment & Benefit from the Insight thisoffersWhat do people really think about your brand? In thisworkshop Marshall Sponder explains the value of sentimentdetection identifies the limitations of sentiment analysis andprovides guidance on how to benefit from sentimentmonitoring.Special Thanks to

Cecilia Pineda Feret

for inspiring me tocreate this eBook, sharing her ideas and focusing mine.

Marshall SponderWebmetricsguru.comnow.seo@gmail.com@webmetricsguru

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irst Thoughts about Social Monitoring and why its easy and hard .................................................. 5What no one tells you .. ................................................................................................................... 7What this means to me .................................................................................................................... 9Where we are now  Present to near future - Geo location capabilities of Social Media Tools............ 11THE NOW - Location, Location, Location ............................................................................................ 11Monitoring Opinion and Rating Sites .............................................................................................. 14Build Your Own Social Media Monitoring Service ............................................................................... 18Crowded Landscape of Paid and

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ree Tools ........................................................................................... 18However, for those of you that did come here to learn how to build your own dashboard  heressome ways you could do it ................................................................................................................. 19

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ree vs. Paid Tools ................................................................................................................................. 19Method 1 - Using Netvibes to build a Social Media Dashboard ....................................................... 20Method 2 - Using Addictomatic for a Social Media Dashboard ....................................................... 22Visualizing what you might measure in a Social Media Dashboard you build yourself ..................... 23Method 3- Tattler  Build your own open sourced Social Monitoring Platform ............................ 24Getting your hands dirty with spreadsheets and iGoogle to build your own dashboard .................. 25Method 4: Using Social Mention for a quick and dirty way to build your own Social MediaMonitoring Dashboard SocialMention,

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eedRinse, Google Reader, and Postrank ........................... 48Method 5: RealMon9  yet another free social media monitoring platform, runs on Googles servers...................................................................................................................................................... 50Method 6: using Yahoo! Pipes ........................................................................................................ 53

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ree Social Media Monitoring Tools ....................................................................................................... 57Viralheat Social Media Monitoring Review and how it compares with other platforms ...................... 59Level of Sophistication in Social Media Monitoring ......................................................................... 65SENTIMENT ANALYSIS ............................................................................................................................ 67Introduction into How to Analyze Sentiment and Benefit from the Insight it Provides  Luke Brynley-Jones ............................................................................................................................................. 67Examples of

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laky Sentiment Analysis: ........................................................................................... 68

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laky Sentiment Analysis - not accurate or useful most of the time ........................................................ 78

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Towards a theory of influence ............................................................................................................... 85

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inding Influencers using Social Monitoring ........................................................................................... 88Influencer Method 1  Comparing Social Media Self serve tools  Radian6, Techrigy, Sysomos,BrandWatch and Biz360 on finding influencers .............................................................................. 88Influencer Method 2: Using Postrank Analytics to find Influential Blogs .......................................... 96Influencer Method 3: Using

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ollowerWonk to find Influentials on Twitter ...................................... 96Influencer Method 4: Using Klout to find Influentials ..................................................................... 98Influencer Method 5: Using TweepSearch to find Influentials ......................................................... 99Influencer Method 6: Using TRAACKR to find Influencers ............................................................. 102Influencer Method 7: ECairn Conversation & Influencer Mining Social CRM platform  ................ 104Note: USE the promo code: Vke4e ............................................................................................... 104Influencer Method 8: Using Social Radar to Visualize Influencer Lists ........................................... 108APPENDIX 1  Answers to Specific Questions (will be updated periodically) ......................................... 112Q3. How to utilise Smartphone apps for B2B? .............................................................................. 115Q4. How to provide ROI on Social Media investments? ................................................................ 117

Twitter ROI Case Study: Dell Generates $3 Million in Sales Utilizing Twitter

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Measuring Social Media ROI: A Case Study (Plus: Tweet to Beat Winners)

....................................................................... 117Q4. How to turn measurement into actionable results ................................................................. 117How to use Social Media Marketing and Measurement with Smartphones? ................................ 117APPENDIX B  SOCIAL MEDIA PLAT

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ORMS REVIEWED (IN NO PARTICULAR ORDER) ............................. 118ADAPTIVE SEMANTICS - http://www.webmetricsguru.com/category/adaptive-semantics/ .......... 118Alterian Techrigy SM2 - http://www.webmetricsguru.com/category/alterian/ ............................. 120BrandTology - http://www.webmetricsguru.com/category/brandtology/ .................................... 122Compete Pro ....................................................................................................................................... 128

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irst thoughts on Compete.coms Category Profiles ..................................................................... 130Using Compete.com to find unusual sources of Traffic ................................................................. 131Google Wave ............................................................................................................................... 132Google Social Media Monitoring - Ive been saying this is coming ............................................. 134Big brother and Googles entrance into social media monitoring ......................................................... 134Social Radar ................................................................................................................................. 140Social Radar Comment ................................................................................................................. 144