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Mrketing Distribution Channels

Mrketing Distribution Channels

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Published by: jazzwizz on Mar 28, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Presented By
A.S.Gera
 
Marketing channel:
system of marketinginstitutions that promotes the physical flow ofgoods and services, along with ownership title,from producers to consumer or business user;also called a
distribution channel 
A distribution channel can be as short asbeing direct from the vendor to the consumer ormay include several inter-connectedintermediaries such as wholesalers, distributors,agents & retailers. Each intermediary receivesthe item at one pricing point and moves it to thenext higher pricing point until it reaches the finalbuyer Is also called channel of distribution ormarketing channel.
 
OrderingPaymentsCommunicationTransferNegotiationFinancingRisk TakingPhysicalDistributionInformation

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