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Area B1 Leaders

http://toastmasters.wikia.com/wiki/Area_B1

AREA B1 NEWSLETTER

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SPRING 2010

As we leave winter and enter Spring,there are tons of things going on for our clubs.First we have dues, which is due at theend of March. Your clubs should becollecting dues now. Make sure your dues is in on time by paying online.Remember to submit payment onceyou have at least six payments.It is time for the International SpeechContest, also known as the seriousspeech contest. Unlike the Humorouscontest, the contestants have thechance to win all the way up the line tothe international level. It is importantthat contests take place before April 3.Remember, participants need to havegive 6 speeches from the CC manual.Their speeches must be at least 4:30minutes, but not more than 7:30minutes.The Area B1 International SpeechContest is going to be on Saturday,April 17 at 3:00pm - 5:00pm. Thiscontest is being hosted at the SudburyPublic Library. Please pass the date,location and time on to your members.We are going to need people to helprun and judge the contest. Havepeople contact me if they are interestedin helping.The Division B International SpeechContest is on Thursday, April 29th at6:30pm. This contest is being hostedby our own AccelOrators AdvancedClub at the Chelmsford Public Library.Our Division Governor needs people tohelp with the contest as well. If you or any of your club members hasexperience judging contests, please letme know.

A Message from Sara

The Second Half of the Year...

AC-Bs Earned

Lincoln Laboratory

•Alison Weaver AccelOrators•Ray Gatti

AL-Bs Earned

Lincoln Laboratory

•Teresa Hall

Education Awards Earned

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B1 Calendar

What to expect this year

CLUB MEETINGSThis is the calendar I have for the next three months. Pleaselet me know if there are corrections.PAST & UPCOMING EVENTSCisco BXB’s had a Chartering Ceremony on March 11 at3:30pm. This club, sponsored by Alcott’s Gary Budiansky,chartered at the end of June 2009.The Area B1 Speech Contest will be on Saturday, April 17th at3:00pm at the Sudbury Public LibraryThe Division B International Speech Contest is being hosted byour own AccelOrators club on Thursday April 29th at 6:30pmat the Chelmsford Public LibraryThe District 31Conference and International Speech Contest ison May 15th.More information and registration can be foundat:http://www.district31.org/conference_2010Spring_home.html CALENDAR KEY- Isaac David & Alcott Clubs- AccelOrators- Lincoln Labs

- Cisco BXB

AREA B1 NEWSLETTER

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SUMMER 2009

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AREA B1 NEWSLETTER

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SUMMER 2009

Public Relations

by District 31 Public Relations Officer, Dan Barrett

"Successful public relations is creative andpersonal. Public relations is about makingthat personal connection and encouragingparticipation in our program.Creativity will help our ideas stand out andget noticed."According to Birgit Starmanns, PublicRelations Officer for District 4, of Toastmasters, "Publicity – and defining a PRstrategy – for a Club, Area or Division can bedaunting. There are so many choices – and itis simply not possible to be in all channels, atall times, for all audiences.What to do? Focus!First, define your goals. Answering questionsbased on the journalism framework – who-what-when-where-why – will help guide you.For example, decide on your primaryaudience: is it employees of a corporation or industry? Are you focusing on communities ina specific city or neighborhood, or people withspecific common interests, such as sports,dance, or crafts? What types of media do thisaudience read – e-mail, newspapers,Facebook, or flyers posted within acommunity?To reach your goals, you will need to employa mix of active, passive, and social publicrelations.

Active PR

- is the promotion of theToastmasters organization and its clubs andevents, by pushing news out to constituents,both internally to existing members, andexternally to prospective members. Examplesare as simple as word-of-mouth and direct e-mail, classic outbound PR such asnewsletters, press releases, flyers andbrochures, and high-visibility activitiesincluding publishing articles into magazinesand newspapers, television and radiointerviews and public serviceannouncements.

Passive PR

– is creating awareness of theToastmasters brand, without a specificagenda or event, through subtle references tothe organization and members’accomplishments to encourage inquiries.Examples include creating personal curiosityby wearing your Toastmasters pin anddisplaying trophies and certificates at work,and extending that reach by creating an e-mail address using "Toastmasters" in theaddress, and using Toastmasters businesscards for yourself or your club, complete withmeeting logistics.

Social PR

– means using new social mediabeyond e-mails, to seek a two-way dialog andto encourage collaboration betweenindividuals. Social media does not replaceexisting PR, or even existing Web sites, itcomplements them and provides an outlet for continuous dialog. A Web site is nowpractically a "traditional" medium, but manysites now include links or embedded dialogcapabilities. Other ways to share and engagein a dialog include a Facebook fan page,LinkedIn group, YouTube channel, Twitter,blogs with comments, photo sharing, andcountless other social sites from Meetup tocraigslist."Potential activities we can do to spread theword about Toastmasters follow:

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Invite a friend or co-worker to aToastmasters' meeting;

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Leave Toastmasters' marketingmaterials at work, at doctors' offices, etc,and in your community;