The Coffee Café industry is currently one of the biggest and fastest growing sectors in business.The industry consists of a mix of individual cafés, hotel cafés and retail café chains.
The main bulk of revenue is earned by small, individual cafés, run mostly byfamilies and friends. It is a relatively unorganized sector. There are millions of such cafés aroundthe world, and they provide customers with a homely, casual experience.
Ever since the popularization of coffee, hotels all over the world started opening 24hour coffee shops, where visitors to the hotel could walk in for a cup of coffee and some food atany time.
Retail Café Chains:
The last, and the most organized sector in the coffee café industry, is theretail café chain. Off late, these chains have become extremely popular and are growing at anever increasing pace. These retail chains have work with an organized structure of man, materialand money. The work on developing a recognized brand consistent to all their outlets, whichcustomers can easily relate to, wherever they go. They provide customers with a standardizedlevel of service and quality at each of their outlets. The vast popularity of these retail chains isshown in the rapid international growth of brands like Starbucks. The main focus of my projectis on two nationally recognized retail café chains: Barista & Café Coffee Day.
Sale and distribution
Coffee ingestion on average is about a third of that of tap water in North America and Europe.
Worldwide, 6.7 millionmetric tonsof coffee were produced annually in 1998–2000, and theforecast is a rise to 7 million metric tons annually by 2010.Brazil remains the largest coffee exporting nation, but in recent years,Vietnamhas become a
major producer of robusta beans.Indonesiais the third-largest exporter and the largest producer of washed arabica coffee. Robusta coffees, traded in London at much lower prices than New